Shopify eCommerce Growth & Development Manager | Hands-On Store Ownership | Remote

Job Type: Part-time initially, with potential for long-term growth\
Location: Remote\
Industry: Australian eCommerce / Online Retail

About the Role

We are an Australian company managing and developing multiple eCommerce brands. We are looking for an experienced, hands-on Shopify eCommerce Growth & Development Manager who can take ownership of developing, improving, and growing our online stores.

This is NOT a routine Shopify Store Administrator, Product Listing VA, or Order Management position.

We need someone who understands how to build and develop an eCommerce business, not simply maintain its daily operations.

Your main responsibility will be to identify opportunities, plan improvements, and personally implement changes that enhance our Shopify stores, improve the customer journey, increase conversions, and support sustainable business growth.

You should be comfortable working both strategically and practically. We are not looking for someone who only prepares plans and delegates tasks. You must be capable of executing a significant portion of the work yourself.

Initially, the role will focus heavily on Shopify website development, store improvements, and conversion optimisation. Over time, responsibilities may expand into social media, digital marketing, brand development, and other growth initiatives.

Key Responsibilities

1. Shopify Store Development & Improvement (Primary Focus)

• Take ownership of ongoing Shopify store development and improvement projects.
• Review existing stores, identify weaknesses, and recommend practical solutions.
• Improve homepage layouts, product pages, collections, navigation, menus, and overall website structure.
• Implement Shopify theme customisations, app configurations, and website enhancements.
• Develop new landing pages, promotional pages, product launches, and conversion-focused content.
• Coordinate with developers or designers for more technical tasks when required.

2. Customer Journey & Conversion Optimisation

• Analyse the complete customer journey, from first website visit through checkout.
• Identify friction points affecting customer experience, trust, and purchasing decisions.
• Improve product presentation, calls to action, mobile experience, and checkout flow.
• Recommend and implement improvements to increase conversion rates and average order value.
• Review competitor websites and introduce relevant improvements and best practices.
• Use Shopify Analytics, GA4, heatmaps, and other tools to identify improvement opportunities.

3. eCommerce Business Development & Growth

• Develop practical action plans for improving online store performance and sales.
• Identify opportunities for new products, bundles, promotions, upselling, and cross-selling.
• Support new brand launches and the development of new Shopify stores.
• Coordinate projects from initial concept through implementation and performance review.
• Monitor store performance, evaluate results, and continuously recommend improvements.

4. Marketing & Brand Development (Secondary / Future Focus)

• Support social media strategy, content planning, and brand development.
• Coordinate with designers, content creators, influencers, and marketing specialists.
• Assist with email marketing, SEO, promotional campaigns, and customer retention initiatives.
• Identify opportunities to improve brand visibility, engagement, and customer acquisition.

Mandatory Requirements

• Minimum 3 years of relevant hands-on Shopify and eCommerce development experience.
• Demonstrated experience improving or developing Shopify stores, not just managing daily operations.
• Strong understanding of website UX, customer journey, conversion optimisation, and online sales.
• Ability to implement Shopify improvements independently, including themes, apps, pages, and store configurations.
• Proven experience taking ownership of projects from planning through execution.
• Ability to analyse problems, propose solutions, and implement improvements without constant instructions.
• Experience working with Australian eCommerce businesses.
• Excellent written and spoken English.
• Strong organisational skills, initiative, accountability, and attention to detail.

Highly Regarded

• Experience managing multiple eCommerce brands or working in an eCommerce agency.
• Shopify Liquid, HTML, CSS, or other relevant technical skills.
• Shopify SEO, Google Analytics 4, Google Merchant Center, and conversion tracking.
• Klaviyo, email marketing, and customer retention strategies.
• Social media strategy and content development.
• Experience launching new online stores or developing brands from scratch.

Who Should Apply?

We are particularly interested in candidates who can confidently say:

• I have personally built, developed, or significantly improved Shopify stores.
• I understand what makes customers trust a website and complete a purchase.
• I can independently identify problems and implement practical improvements.
• I can manage projects and deliver measurable outcomes, not just complete assigned tasks.
• I understand how different elements of an eCommerce business work together to generate sales.

Please do not apply if your experience is primarily limited to product uploads, order processing, inventory updates, customer service, or routine store administration.

Mandatory Self-Assessment

Please rate your skills in each area using None / Basic / Professional.

1. Shopify store setup and development
2. Shopify theme customisation and editing
3. Shopify apps and integrations
4. Website UX and customer journey improvement
5. Conversion rate optimisation (CRO)
6. Product page and landing page development
7. Shopify store audits and performance improvement
8. Shopify Analytics and Google Analytics 4
9. eCommerce business growth strategy
10. Product launches, bundles, upselling, and promotions
11. Shopify SEO and website content optimisation
12. Shopify Liquid / HTML / CSS
13. eCommerce project management and ownership
14. Competitor research and market analysis
15. Klaviyo and email marketing
16. Social media strategy and content development
17. Coordination of designers, developers, and marketers
18. Experience supporting Australian eCommerce businesses

How to Apply

Please submit:

1. Resume and relevant experience

Include your years of Shopify experience and details of Australian eCommerce businesses you have supported.

2. Shopify Portfolio – Mandatory

Provide links to at least three Shopify stores you have personally developed, significantly improved, or managed through major enhancement projects.

For each store, briefly explain:

• What was the situation or problem?
• What improvements did you personally implement?
• What results did you achieve?

3. Introduction Video – Maximum 3 Minutes

Record a short video explaining:

• Your relevant Shopify and eCommerce development experience.
• One or two significant Shopify projects you personally delivered.
• How you approach improving an existing Shopify store.
• Why you believe you are suitable for this ownership-focused role.

Upload your video to Loom, Google Drive, or a similar platform and provide a link accessible without requesting permission or entering a password.

4. Completed Self-Assessment

Use the checklist above.

5. Expected Hourly Rate and Availability

Provide your expected hourly rate in AUD and weekly availability.

Important Application Notes

Applications without the required portfolio, introduction video, and completed self-assessment will not be considered.

Shortlisted candidates will be asked to demonstrate previous Shopify projects during an interview, explain the changes they personally implemented, and discuss the outcomes achieved.

We are looking for someone who can become a long-term contributor to the development and growth of our eCommerce businesses, not simply another person completing routine administrative tasks.