Lead Generation Specialist

About Focusly
Focusly helps Shopify brands turn their email list into a revenue channel. We build and run email marketing for ecommerce stores, and we design and develop the websites those stores run on.

Our clients range from founders launching their first Shopify store to established brands who want their email program run properly. Most of them come to us for one of two things: email marketing that pays for itself, or a store that converts.

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The Role
We are hiring a Lead Generation Specialist to own the top of our sales pipeline. Your job is to find Shopify store owners who need email marketing, new website, or social media marketing, start conversations with them, and hand qualified leads to our team to close.

This is a hunting role, not a list-building role. You will be measured on qualified conversations booked, not on the size of your spreadsheet. You will work directly with the founder and have a real say in how our outbound engine is built.

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Who you'll be finding?
Our best leads are Shopify merchants, or people about to become one. You will target four profiles:

1.Already doing email marketing
-Running a Shopify/WooCommerce/Magento store with Klaviyo, Mailchimp or similar; sending campaigns but flows, segmentation or revenue per send are weak

2.New to email marketing
-Running a Shopify store with a growing customer list but no flows, no regular campaigns, or just installed an email platform

3.Wants to launch a Shopify store
-Selling on Etsy, Amazon, Instagram or a legacy platform; planning to move to Shopify or launch a new brand

4.Needs a better website
-Existing store with a dated theme, poor mobile experience or low conversion rate

A good lead is a decision-maker (founder, owner, marketing lead) at a store doing enough volume to justify an agency, who has a clear problem we solve. You will help us sharpen this profile as you learn what converts.

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What you'll do?

• Build targeted lists of Shopify merchants who match our lead profiles, using tools such as Apollo, LinkedIn Sales Navigator, Store Leads, BuiltWith and Shopify app directories (or any tool that you're proficient with)
• Qualify each lead before outreach: confirm they are on Shopify (or moving to it), check their email setup, estimate store size, and find the decision-maker
• Run multi-channel outbound: cold email sequences, LinkedIn outreach and, where it fits, Instagram or phone
• Write and test outreach copy and sequences, and keep improving reply and meeting rates
• Book discovery calls for the founder and sales team, and make sure every booked lead is briefed and shows up
• Keep the CRM clean and current: every lead, touchpoint, status and next step logged
• Report weekly on pipeline numbers: leads sourced, contacted, replied, qualified and booked
• Spot patterns in what converts and feed that back into our targeting, messaging and offers
• Keep deliverability healthy: domain warm-up, sending limits, bounce and spam-rate monitoring

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Must have

• 3 to 5 years in lead generation, SDR or outbound sales, with a track record you can show in numbers (leads sourced, reply rates, meetings booked)
• Experience selling to ecommerce or DTC brands, or to agencies that serve them
• Working knowledge of Shopify: you can look at a store and tell whether it is on Shopify, what apps it runs, and roughly how big it is
• Enough understanding of email marketing to spot a weak program and talk about flows, campaigns and list growth without a script
• Hands-on with at least one prospecting stack: Apollo, Lemlist, Instantly, Smartlead, Clay, LinkedIn Sales Navigator or similar
• Strong written English: your outreach copy is short, specific and gets replies
• Comfortable with a CRM such as HubSpot, Pipedrive or GoHighLevel, and disciplined about keeping it current
• Self-managing: you set weekly targets, hit them, and tell us early when something is not working

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Nice to have

• You have worked at an email marketing agency or a Shopify agency
• You have used Klaviyo, Mailchimp or Omnisend and know the ecommerce email landscape
• You have sold website or Shopify development services
• You can run basic phone or video qualification calls
• You have built lists with Store Leads, BuiltWith, Clay or similar enrichment tools

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How to apply?
Send the following to us:
1. Your CV or LinkedIn profile
2. Your numbers from your last lead generation role: leads sourced per month, average reply rate, meetings booked per month, and how you qualified a lead (Portfolio)
3. A short note on how you would find 50 Shopify stores that are new to email marketing, and which tools you would use
4. One cold email you would send to a Shopify store owner who has a customer list but no email flows (under 120 words)
Use the subject line "Lead Generation Specialist - [Your name]". Applications without items 1 to 4 will not be reviewed.
We will reply to shortlisted candidates within 5 business days with a short screening call.