Virtual Assistant – Sales & Membership Growth

Virtual Assistant – Sales & Membership Growth

Flow Athletic | Remote | Flexible Employment Arrangement

About Flow Athletic

Flow Athletic is a boutique fitness and wellness business built around an amazing community, exceptional experiences and helping people thrive. As we continue to grow, we’re looking for a proactive, commercially minded Virtual Assistant to help drive new client acquisition and membership growth.

This is an opportunity to play a direct role in the growth of the business, working closely with our Business Development Manager to turn leads into new members and create a consistent pipeline of opportunities.

About the Role

This role goes beyond traditional virtual assistance. You’ll be responsible for supporting the sales and marketing process, managing leads through our CRM, engaging prospective clients and helping convert interest into new memberships.

Using GoHighLevel as our primary CRM and marketing platform, you’ll help build and manage sales funnels, follow up with prospective members, coordinate appointments and identify opportunities to improve conversion rates.

Your success will be measured by the results you help deliver, particularly new clients joining Flow Athletic and the ongoing growth of our membership base.

Key Responsibilities

CRM Management: Maintain and manage leads, contacts, pipelines and follow-up activities within GoHighLevel.

Lead Engagement: Contact prospective members via phone, email , SMS and other appropriate channels to generate interest and encourage sign-ups.

Appointment Setting: Book consultations, introductory sessions and appointments for prospective members with the Flow Athletic team.

Sales Funnel Management: Build, maintain and optimise sales funnels, automated workflows and lead nurturing campaigns within GoHighLevel.

Lead Conversion: Follow up with enquiries and existing leads to move prospects through the sales process and convert them into paying members.

Membership Growth: Help implement campaigns and initiatives designed to increase new memberships and strengthen the sales pipeline.

Marketing Support: Assist with email and SMS campaigns, promotions, lead generation activities and other marketing initiatives.

Reporting & Improvement: Track lead activity, appointments, conversion rates and new memberships, identifying opportunities to improve performance.

Strategy & Initiative: Work with the Business Development Manager to develop and implement practical strategies that generate new business.

About You

We’re looking for someone who is organised, commercially aware and motivated by results. You understand that successful sales and marketing are about more than sending messages — they’re about building relationships, following up consistently and converting opportunities into customers.

Ideally, you will have:

Experience as a Virtual Assistant, Sales Assistant, Customer Service Representative, Appointment Setter or in a similar role.

Strong written and verbal communication skills, with confidence engaging prospective customers.

Experience using CRM platforms, ideally GoHighLevel.

An understanding of sales funnels, lead nurturing and customer conversion.

Strong organisational skills and the ability to manage multiple leads and follow-ups.

A proactive approach to problem-solving, with the ability to work independently and take ownership of outcomes.

An interest in sales, marketing, customer acquisition and business growth.

Highly regarded:

Hands-on experience with GoHighLevel, including workflows, pipelines, automations and funnel building.

Experience in digital marketing, lead generation, email marketing or SMS campaigns.

A background in sales strategy, appointment setting or membership-based businesses.

Experience in the fitness, health, wellness or hospitality industries.

The ability to analyse performance data and recommend ways to improve results.

How Success Will Be Measured

This is a performance-focused role with clear, measurable objectives. Key performance indicators will include:

Number of new memberships and clients generated.

Conversion of enquiries and leads into paying members.

Appointment bookings and attendance rates.

Timeliness and consistency of lead follow-up.

Effectiveness of CRM workflows and sales funnels.

Contribution to overall membership growth.

You’ll have the opportunity to influence how we approach lead management and client acquisition, with your performance assessed on both the quality of your work and the results it delivers.

Why Join Flow Athletic?

Work directly with the Business Development Manager and contribute to the growth of an established boutique fitness business.

Take ownership of meaningful work with a measurable impact on business performance.

Help build and improve sales systems, processes and marketing initiatives.

Be part of a business that values its community, its people and continued improvement.

Interested?

If you’re a proactive, results-driven individual who enjoys customer engagement, sales and marketing, we’d love to hear from you.