Social Media & Content Specialist

Linton Co is a franchise-based hospitality company with a portfolio of brands rooted in outdoor hospitality and wellness. We're looking for a Social Media & Content Coordinator who lives at the intersection of design and social: someone who can take a library of photo and video assets and turn it into scroll-stopping organic content and high-performing ads across TikTok, Instagram, Facebook , and YouTube. You'll execute strategy set by marketing leadership, bring your own ideas to the table, and report back on what's working so every round of content gets sharper.

What You'll Do
Organic social content
Design and edit organic content for TikTok, Instagram, Facebook , and YouTube
Adapt content to each platform's formats, trends, and best practices rather than reposting one asset everywhere
Write engaging, on-brand English captions and organic social copy

Paid social creative
Design ad creative for Meta, TikTok, and YouTube ads
Write English ad copy, including hooks, headlines, primary text, and CTAs
Produce creative variations for testing and iterate based on results

Ideation and concepting
Pitch new content concepts, series, formats, and campaign ideas
Stay on top of social trends, audio, and formats, and translate what's relevant to our brands
Help bring brand campaigns and seasonal initiatives to life on social

Performance insights
Track the performance of the content you create, both organic and paid
Use organic and trial-reel performance to recommend which content should become paid creative, then adapt the winners into ad variations and formats (reel to carousel to static).
Share regular insights on what's resonating and why, with recommendations for what to try next
Use those learnings to inform future creative

Brand stewardship
Apply brand guidelines consistently across all Linton Co brands
Help keep the photo and video asset library organized and easy to work from

Workflow efficiency
Find and adopt AI and agentic tools that speed up production, scale creative variations, and streamline organization and reporting
Keep design and copywriting human-driven, using AI to support the process, not to create the final work
What You'll Bring
2+ years of experience creating social content, agency or in-house
A portfolio showing both organic social and paid ad creative
Strong design and short-form video editing skills (Adobe Creative Cloud, Canva, CapCut, or similar)
Hands-on experience with TikTok, Instagram, Facebook , and YouTube, and a clear understanding of how content differs across each
Strong English copywriting for both organic social and ads
Comfort reading platform analytics and turning numbers into practical takeaways
A great aesthetic and visual eye, with an instinct for what makes content feel premium, warm, and authentic
Genuine enthusiasm for outdoor hospitality, travel, and wellness
Ability to work from a brief, deliver near-final work on the first pass, and confidently share ideas during brainstorming.
Organized and comfortable managing multiple brands and deadlines at once
Embrace of AI and agentic workflows to work faster, increase output, and stay organized
Creative and copy remain human-led; we're looking for someone who uses AI to multiply their impact, not replace their craft
Nice to Have
Experience creating content for LinkedIn
Familiarity with Meta Ads Manager and TikTok Ads Manager
Experience in hospitality, travel, or lifestyle brands
Experience with motion graphics or animation

How to Apply

Please send your updated resume and portfolio to ---------- portfolio should include examples of relevant work such as website copy, social media content, email campaigns, brand guidelines, marketing communications, content calendars, creative projects, copywriting, or other work that demonstrates your ability to manage brand and communications responsibilities.

Email Subject Line: LINTON SOCIAL MEDIA & CONTENT SPECIALIST

Please make sure your portfolio clearly shows your actual involvement in the projects you submit.

Applications without an updated resume and portfolio may not be considered.

We look forward to hearing from you.