Email Marketing Manager (Klaviyo) for a Shopify DTC Brand

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We are an ecommerce brand hiring an Email Marketing Manager to own our email channel end-to-end in Klaviyo. This is a hands-on role focused on planning, copywriting, briefing, building, launching, and optimizing email campaigns and flows for a Shopify store.

You will work closely with our Creative Strategist who leads Meta Ads. Each week you will align email messaging with the current ad angles, offers, and customer pain points. From there, you will do your own research (reviews, support tickets, surveys, performance data), write the email copy, and create clear briefs for our Email Graphics Designer who will produce the visual assets. Once assets are delivered, you will assemble the email s in Klaviyo, QA, schedule, and report on results.

Responsibilities:

• Own email marketing in Klaviyo: strategy, execution, testing, and reporting
• Plan weekly campaign calendars aligned with Meta Ads angles and offers
• Write email copy: subject lines, preheaders, body copy, CTAs, and overall messaging
• Research customer pain points, objections, and buying triggers using reviews, support tickets, surveys, and data
• Build and optimize flows: welcome series, abandoned cart/checkout, browse abandonment, post-purchase, winback, upsell/cross-sell, back-in-stock
• Create clear briefs for the Email Graphics Designer (goal, segment, offer, message order, required sections, CTA/link map, references, deadlines)
• Build email s in Klaviyo using modular templates/blocks and ensure mobile-first readability
• Manage segmentation, exclusions, and list hygiene to protect deliverability
• Run A/B tests and apply learnings to improve conversion and revenue
• Track and report performance (revenue per recipient, conversion rate, CTR, unsubscribe rate, flow performance)

Requirements:

• Proven experience running email marketing for a Shopify ecommerce brand
• Strong Klaviyo skills: flows, segmentation, campaigns, templates/blocks, reporting
• Strong copywriting skills with ability to write clear, persuasive, conversion-focused email s
• Strong research skills to turn customer insights into campaign angles
• Ability to write clear briefs and work efficiently with a designer
• Detail-oriented QA mindset and reliable communication

Nice to Have:

• Direct response copywriting background
• Deliverability fundamentals (engaged segmentation, list cleaning/sunset strategy)
• Experience improving flow performance and building modular email systems

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