Part-time Marketing & Client Acquisition Virtual Assistant

Part-Time Marketing & Client Acquisition Virtual Assistant | US Home Care Agency |

Tru Star Senior Care is a private-pay senior home care company serving Long Island, New York. We seek a proactive, organized marketing VA who can plan, create, publish and measure campaigns that bring qualified inquiries from families seeking care.

Primary duties:

• Manage Facebook , Instagram, YouTube, TikTok, Nextdoor and other approved platforms; set up TikTok if not yet established.
• Create engaging original videos, reels, posts, flyers, ad copy and promotional materials; use the company-approved logo and brand standards.
• Support approved Google Ads and Meta Ads campaigns, audience targeting, conversion tracking and lead reporting. Do not change live budgets or campaigns without approval.
• Research and coordinate newspaper ads, local publications, printed flyers, community listings, chambers of commerce and local marketing opportunities.
• Support website blogs, local SEO, Google Business Profile and approved content updates.
• Develop ethical referral outreach opportunities with senior-focused organizations, assisted living communities and local partners.
• Focus on private-pay live-in care, 12-hour care, 24-hour split-shift care and companion care within company service policies.
• Track inquiries, lead sources, consultations, advertising performance and campaign outcomes; recommend improvements based on results.

Required skills:

• Atleast 5 years in Digital Marketing, Sales and any related field.
• Strong written English, dependable communication, Canva and video editing (CapCut or equivalent), social platform management, marketing reporting, and demonstrated lead-generation ability.
• Google Ads/Meta Ads knowledge required.
• Prior home care, healthcare or local-service marketing is strongly preferred.

To apply:

• Submit a résumé
• links to portfolio/work samples, any verifiable campaign or lead-generation results. Make sure that the link is accessible.
• 1–2 minute video introduction explaining relevant experience and how you would attract private-pay home care families on Long Island. Include availability for Friday, Saturday and Monday work.