CRO Lead - D2C eCommerce Supplement Brand

Remote · Output-based · Flexible schedule

About us

We are a fast-growing children’s supplements brand built around a simple purpose: helping parents support their children’s everyday wellbeing. We serve families primarily in the United States through our online store and care about the experience beyond the sale—from how we communicate with parents to how reliably their orders arrive.

We’re looking for a CRO Lead to own systematic conversion-rate optimization for paid-acquisition landing pages and the customer journey that follows. You’ll help us establish a repeatable testing program that improves purchase conversion and revenue per visitor while protecting margin, customer understanding, and subscription quality.

What You’ll Own

You’ll be accountable for research, prioritization, execution, QA, analysis, rollout, and learning across the testing program. You’ll work closely with creative strategists and coordinate with campaign, design/development, customer-support, finance, operations, and lifecycle partners as needed.

Your responsibilities will include:

• Analyze funnel performance, customer feedback, support themes, session recordings, and on-site behavior to identify opportunities.
• Maintain a prioritized testing backlog with a clear problem, hypothesis, audience, primary metric, guardrails, and decision rule for each test.
• Align landing-page formats, messaging, proof, objection handling, and calls to action with paid-ad creative.
• Own tests from brief and build coordination through QA, launch, monitoring, analysis, and supported-winner rollout.
• Validate assignment, conversion events, tracking, links, pricing, discounts, subscription behavior, and mobile/desktop functionality.
• Report results honestly as winning, losing, or inconclusive, and maintain a concise weekly update on results, priorities, blockers, and decisions.

What Success Looks Like

During your first 90 days, we expect you to:

• Complete a focused audit and establish baselines for CVR, revenue per visitor, AOV, and funnel progression where data allows.
• Deliver a prioritized testing roadmap and launch the first properly instrumented experiment, subject to access and implementation capacity.
• Build a rolling pipeline with documented hypotheses, QA, analysis, decisions, and credible commercial/customer guardrails.

Ongoing success will be assessed through experiment quality and delivery, purchase conversion rate, revenue per visitor, funnel progression, AOV, and agreed margin, refund, subscription, and customer-experience guardrails. Fixed uplift targets will be set after baseline validation.

What You Bring

• Proven hands-on CRO experience with Shopify DTC/direct-response brands acquiring customers through Meta.
• Evidence of personally owning the full testing cycle, not only advising or supervising an agency.
• Case studies explaining the problem, analysis, hypothesis, implementation, test design, result, uncertainty or limitations, and next decision.
• Strong understanding of ad-to-landing-page journeys, direct-response messaging, mobile UX, customer objections, and purchase friction.
• Practical experimentation knowledge, including traffic allocation, sample-size planning, stopping rules, and inconclusive results.
• Working knowledge of Shopify Analytics, GA4 or equivalent, behavior-analysis tools such as Clarity or Hotjar, and an experimentation platform such as Intelligems, Shoplift, VWO, or equivalent.
• Ability to build or modify landing pages in the agreed stack, write clear briefs, investigate tracking inconsistencies, and coordinate fixes.
• Clear written English, reliable follow-through, and concise reporting.

Useful, but not required: Subscription DTC, supplements, skincare, or parent-focused product experience; testing bundles, pricing, subscription offers, upsells, cohorts, or retention; direct-response copywriting and wireframing; HTML/CSS/JavaScript or Shopify Liquid; international-market experience; and sensible use of AI with output validation.

We’re interested in evidence of what you can do. Your application should show relevant CRO case studies, work samples, or examples and explain what you personally owned.

How We Work

We agree on priorities, responsibilities, quality standards, and deadlines. You’ll be expected to communicate progress, flag blockers early, and bring recommendations when something needs to change.

You’ll have ownership within the agreed experimentation roadmap. Changes to product claims, pricing, discount limits, subscription terms, material spending, or major site functionality require the relevant approval.

Working arrangement: Remote and output-based with a flexible schedule. Overlap with the Founder/creative strategists is not required; the Founder’s active times are GST.

Why Work With Us

• Meaningful ownership of a CRO program that is not yet being run consistently.
• Direct collaboration with creative strategists and the team responsible for customer experience.
• Remote, flexible, output-based working arrangement.

Hiring Process

1. Application review
2. Interview with Operations
3. Relevant assessment or paid trial, if applicable
4. Final interview with Founder
5. Offer and onboarding

How to Apply

Apply through our company's form: ----------
We only consider applications via our form.

If this sounds like you and the type of working environment where you’ll flourish, submit your application! We look forward to reviewing your application 😊