Marketing & Appointment Setting Virtual Assistant

Smart Homes Innovations is a Los Angeles based luxury home technology company with more than 20 years of experience.

We specialize in smart home automation, lighting control, motorized shades, home theaters, whole-home audio, networking, security, and integrated technology solutions.

We work with homeowners, custom home builders, architects, and interior designers throughout the Los Angeles area.

We are looking for a reliable, highly organized, and motivated Marketing & Appointment Setting Virtual Assistant who can help us manage our daily marketing activities, communicate with prospective customers, and turn incoming leads into qualified appointments.

Your Main Responsibilities

Lead Management & Appointment Setting

• Answer incoming business calls professionally.
• Respond to new leads from Google Ads, Facebook , Instagram, website inquiries, and phone calls.
• Qualify prospects by asking about their projects, budgets, locations, and timelines.
• Schedule qualified consultations for our business owner.
• Follow up with leads by phone, text, email , and CRM.
• Contact existing and older leads to generate new opportunities.
• Confirm appointments and maintain accurate calendar records.
• Keep the sales pipeline updated and organized.

Digital Marketing Support

• Monitor Facebook and Instagram campaigns through Meta Ads Manager.
• Monitor Google Ads campaigns and understand basic campaign metrics.
• Track advertising costs, lead volume, and cost per lead.
• Assist with preparing and updating advertising campaigns.
• Coordinate advertising graphics, videos, and marketing content.
• Monitor landing pages, lead forms, and conversion tracking.
• Identify performance issues and communicate recommended improvements.
• Assist with email marketing and lead nurturing campaigns.

CRM & Automation

• Manage GoHighLevel contacts, opportunities, and pipelines.
• Maintain automated lead follow-up workflows.
• Assist with ---------- Instagram and Facebook ---------- .
• Track leads from initial inquiry through consultation.
• Make sure no qualified lead is forgotten.

Reporting & Administration

• Prepare daily lead and appointment updates.
• Produce weekly marketing performance reports.
• Track scheduled appointments, attended appointments, and lead conversion rates.
• Keep marketing projects organized and moving forward.
• Communicate directly with the company owner.

Required Qualifications

• At least 2 years of relevant experience in virtual assistance, marketing support, customer service, or appointment setting.
• Excellent spoken and written English.
• Strong confidence communicating with U.S. customers over the phone.
• Working knowledge of Meta Ads Manager and Google Ads.
• Previous experience with CRM software.
• Strong appointment setting and customer follow-up skills.
• Comfortable using spreadsheets, online tools, and AI assistants.
• Highly organized, reliable, and detail oriented.
• Able to work independently with minimal supervision.
• Reliable internet, a professional headset, and a quiet working environment.
• Available to work Los Angeles business hours.

Preferred Experience

• GoHighLevel
• Manychat
• Canva
• CapCut
• Facebook and Instagram lead generation
• Google Ads reporting
• Email and SMS marketing
• Home improvement, construction, real estate, or luxury service businesses

What We're Looking For

We are NOT looking for someone who simply completes tasks.

We want someone who takes initiative, follows through, communicates clearly, and understands that marketing is ultimately about generating business opportunities.

You should enjoy speaking with people, be comfortable following up with prospective customers, and have a genuine interest in digital marketing.

How to Apply

Please provide the following:

1. Your resume and relevant work experience.
2. A 60 to 90 second introduction video in English.
3. Your experience with Meta Ads, Google Ads, and CRM software.
4. An example of a marketing campaign, reporting dashboard, or lead management process you've worked on.
5. Your expected monthly compensation in USD.
6. Confirmation that you can work Monday to Friday, 9 AM to 5 PM Pacific Time.

Application subject line: SHI Marketing VA Application

We are looking for someone interested in a stable, long-term opportunity with room to grow.