Digital Marketing Specialist – Paid Ads & Local SEO

FieldCrest School of Performing Arts | Part-Time / Contract

FieldCrest is seeking an experienced Digital Advertising Specialist to manage and optimize our Google, Facebook , and Instagram advertising campaigns.

Our primary goal is to increase qualified website traffic and generate new student registrations within specific geographic areas.

Responsibilities:

Manage and optimize Google Ads and Meta (Facebook /Instagram) campaigns.

Develop geographically targeted advertising strategies focused on designated cities and ZIP codes.

Recommend effective ad messaging, headlines, images, and video content.

Conduct A/B testing to identify the most effective advertising approaches.

Optimize advertising budgets to maximize results and minimize wasted spending.

Track website traffic, inquiries, and registrations generated by campaigns.

Provide monthly performance reports and actionable recommendations.

SEO

Required Qualifications:

Demonstrated experience managing Google Ads and Meta Ads campaigns.

Strong understanding of local advertising and geographic targeting.

Experience with Google Analytics 4, Google Tag Manager, and Meta Pixel.

Ability to develop compelling advertising copy and creative recommendations.

Experience optimizing campaigns for conversions, not just impressions or clicks.

Experience working with small businesses, educational programs, or children's activities preferred.

Ideal Candidate:

A hands-on digital advertising professional who can independently manage campaigns, make strategic recommendations, and deliver measurable results without requiring extensive oversight. For long term, experience in SEO as well.