Performance Video Editor & Creative Strategist

Do you know how to research customer avatars, understand what makes them buy, and turn those insights into strong hooks, scripts, and video ads that sell? We want you on our team.

We’re Brands Capital Group, an established e-commerce group operating multiple brands and generating 8 figures in annual revenue.
We’re looking for a Creative Strategist & Performance Video Editor to take ownership of creative for one of our DTC brands.
Your ideas. Your scripts. Your edits. Real ad spend. Measurable results.
And when you produce a winning creative? You earn a $500 bonus. No cap on winning-creative bonuses.

The role
You’ll combine customer research, direct-response strategy, video editing, and AI production to create ads that grab attention, hold it, and MOST IMPORTANTLY drive purchases.
Some days, you’ll take a concept from research to finished ad. Other days, you’ll receive a brief and use your judgment to make the hook, pacing, proof, and CTA stronger.
In both cases, we’re hiring you for your thinking as much as your execution.
You should be comfortable owning the full process:
Customer Research → Angle → Hook → Script → Brief → Production → Editing → Testing → Iteration

What you’ll do

• Get inside the customer’s head. Dig into reviews, Reddit, comments, competitor ads, Meta Ad Library, and our performance data. Understand their pains, desires, objections, buying triggers, and the exact words they use.
• Find angles worth testing. Understand the emotional motivations and customer insights that make someone stop scrolling and buy.
• Write direct-response scripts and briefs. Turn your research into clear concepts with a defined audience, promise, hook, structure, proof, and CTA.
• Produce and edit Meta ads that sell. Build strong openings, sharp pacing, compelling B-roll, captions, pattern interrupts, and sound design. Every editing choice should serve the message.
• Use AI as a core production skill. Create AI UGC, avatars, voiceovers, product visuals, B-roll, images, and video sequences. Know how to turn generated assets into finished ads that feel convincing.

Who we’re looking for

• You’ve already created video ads for DTC products sold through Meta—and you can show us the work.
• 3+ years of experience producing performance video ads for DTC e-commerce brands.
• Strong direct-response instincts: you understand how customer awareness, objections, proof, and offers shape an ad.
• A track record of developing your own concepts, writing scripts or briefs, and producing the finished creative.
• Excellent editing skills, with a strong eye for storytelling, rhythm, pacing, and detai
• Hands-on experience with AI creative production. Arcads, Higgsfield, Kling, ElevenLabs, or other tools—we care about the quality of your output.
• The ability to explain why an ad worked, backed by performance data where available.
• The initiative to bring new ideas, test them, and improve without waiting for step-by-step instructions.

If your portfolio is full of DTC Meta ads you have produced, we want to see it.
This role is for someone who wants responsibility for both the creative idea and the finished video. Strong editing is essential. So is knowing what makes people buy.

Why join us?

• $500 for every winning creative—with no cap.
• An established, 8-figure e-commerce group with a skilled team around you.
• Real ad budgets and direct performance feedback. See how your work performs and use those insights to get better.
• AI tools paid for by us.
• 100% remote work.
• Creative ownership and room to bring your own concepts to life.
• Room to grow, including a potential path toward Head of Creative.