Facebook & Instagram Ads Specialist (Meta Ads) – Lead Generation | Part-Time

We’re a US-based media and marketing company running local newsletters, community pages, and digital marketing for a portfolio of businesses. Our ad accounts drive two things: newsletter subscriber growth and B2B lead generation. We’re looking for a Meta ads specialist who owns results and follows direction.

What You’ll Do

• Run and optimize Meta lead generation campaigns for newsletter subscriber growth in 3 local markets
• Run B2B lead generation campaigns for service businesses
• Test creative, audiences and copy, and scale what works
• Build and maintain custom and exclusion audiences so we never pay for people who already subscribe
• Measure results in our real systems, not just Meta. We judge you on cost per actual new subscriber or qualified lead.
• Post a short daily update: spend, results, cost per result and what you changed
• Make requested changes the same day

Requirements

• 2+ years running Meta Ads (Facebook and Instagram) for lead generation
• Real results you can show: spend, leads and cost per lead from accounts you personally managed
• Strong with lead forms, custom audiences, exclusion audiences and creative testing
• Strong written English
• Reliable: you read every message fully before asking questions, and you respond during your working hours

You follow direction, and when you have real feedback, you bring a reason with it

Nice to Have

• Experience with email newsletter growth (beehiiv or similar)
• Experience with US local or B2B service businesses
• Basic Canva or creative editing skills

How to Apply

Email ---------- with the subject line “SUBSCRIBERS – [Your Name]” so we know you read the whole post, and include:

1. Your resume
2. Your best Meta Ads result with real numbers: monthly spend, number of leads, cost per lead and what you changed to get there
3. A 2-minute video introducing yourself with your camera on (a Loom or Google Drive link)

Applications without the correct subject line or missing either item won’t be reviewed.