BRAND GROWTH MANAGER & CREATIVE DIRECTOR

NOW HIRING: BRAND GROWTH MANAGER & CREATIVE DIRECTOR

Bond Baby | Beauty & Hair Styling Brand

Social Media • Influencer Marketing • E-Commerce • Wholesale • Product Development

Long-Term Opportunity | Remote Position | Paid Trial Available

ABOUT BOND BABY

Hi, my name is Khairy Fiala, and I'm the founder of Bond Baby, a beauty brand specializing in lace adhesives and hair styling products.

Website: ----------
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Bond Baby currently sells products through our website and wholesale distribution channels.

Our main hero product is our Bond Baby Lace Glue, but we also have additional products and plans to expand into new categories.

We believe the brand has significant growth potential. However, due to our involvement in other businesses, we haven't been able to dedicate the time, attention, or resources necessary to properly scale it.

The brand is currently operating at a relatively low level of activity, and we're looking for someone who can help us change that.

We're not looking for someone who simply posts on Instagram. We're looking for someone who can help us manage, develop, and grow the brand.

WHAT WE'RE LOOKING FOR

We want a creative, organized, ambitious, and proactive individual who can take responsibility for developing Bond Baby's marketing presence and helping us execute a long-term growth strategy.

Ideally, this person would act as a combination of:

• Brand Manager
• Social Media Strategist
• Creative Director
• Influencer & UGC Coordinator
• E-Commerce Marketing Specialist
• Wholesale Marketing Coordinator
• Product Development Researcher

You don't necessarily need to personally perform every task, but you should be capable of organizing, managing, and coordinating the work required to grow the business.

1. SOCIAL MEDIA MANAGEMENT & CONTENT STRATEGY

We want to rebuild and strengthen our presence on Instagram, TikTok, and other relevant platforms.

Responsibilities include:

• Developing a consistent content strategy
• Creating weekly and monthly content calendars
• Planning Instagram Reels and TikTok videos
• Developing engaging content concepts
• Writing scripts for product demonstrations
• Coordinating video editing and graphic design
• Improving our social media branding and aesthetics
• Researching trends within the beauty and hairstyling industry
• Monitoring engagement and content performance
• Identifying opportunities to increase brand awareness and sales

We're particularly interested in authentic content featuring real hairstylists, wig installers, and beauty professionals using our products.

We are not interested in relying on generic AI-generated videos.

We want real demonstrations, creative marketing, and content that builds trust in our products.

2. INFLUENCER, COLLABORATOR & UGC MANAGEMENT

This will be one of the most important weekly responsibilities.

We want someone who can actively recruit, communicate with, and manage content creators who specialize in wigs, lace installations, hairstyling, and beauty.

Responsibilities include:

• Finding relevant influencers and content creators
• Contacting potential collaborators
• Negotiating gifted and paid collaborations
• Coordinating product shipments
• Providing creative briefs and content instructions
• Following up on content deadlines
• Collecting and organizing completed videos
• Ensuring we have permission to reuse content
• Tracking collaboration performance
• Maintaining ongoing relationships with successful creators

Our goal is to consistently generate high-quality content without requiring our management team to personally coordinate every collaboration.

3. ORDER COORDINATION & FULFILLMENT COMMUNICATION

We currently handle online and wholesale orders internally.

Our standard shipping days are:

Monday and Saturday

However, we're flexible and open to adjusting this schedule if a more efficient fulfillment process is recommended.

We want someone who can:

• Coordinate with our team regarding incoming orders
• Track which influencer and customer orders need fulfillment
• Organize product shipments for collaborators
• Communicate shipping priorities
• Follow up on delayed or outstanding orders
• Help improve our order management workflow

Our internal team will continue handling physical fulfillment, but we want someone who can help coordinate and organize the process.

4. CREATIVE DIRECTION & BRANDING

We're looking for someone with a strong creative vision.

We want Bond Baby to develop a recognizable identity that stands out in the professional hair and beauty industry.

Responsibilities may include:

• Improving our Instagram and TikTok presentation
• Developing consistent brand aesthetics
• Designing or coordinating promotional flyers
• Creating product launch graphics
• Developing advertising concepts
• Improving product photography and presentation
• Coordinating website graphics and promotional banners
• Creating branded content templates
• Developing marketing campaigns around our hero products

We want someone who can look at our current branding and proactively identify opportunities for improvement.

5. E-COMMERCE & WEBSITE GROWTH

Our website is ---------- .

We want someone who can help improve our online sales performance through better marketing, presentation, and customer engagement.

Potential responsibilities include:

• Reviewing our website and identifying improvements
• Developing promotional campaigns
• Improving product presentation
• Coordinating content for product pages
• Recommending conversion improvements
• Exploring email and SMS marketing opportunities
• Developing customer retention strategies
• Helping connect social media content with online sales

We're interested in building a more consistent and profitable online sales channel.

6. WHOLESALE GROWTH & BRAND PRESENCE

Bond Baby also sells products through wholesale channels.

We understand that some successful beauty brands may not have the strongest social media presence but still perform extremely well through beauty supply stores and professional distributors.

We want to strengthen both sides of our business.

This may include:

• Developing marketing materials for wholesale buyers
• Creating professional product catalogs
• Improving wholesale product presentations
• Identifying potential beauty supply distributors
• Developing promotional campaigns for retailers
• Coordinating outreach to potential wholesale accounts
• Building brand recognition among hairstylists and beauty supply businesses

Our goal is to increase demand from both individual consumers and wholesale customers.

7. PRODUCT EXPANSION & MANUFACTURER RESEARCH

Our primary product is Bond Baby Lace Glue.

However, we're interested in expanding into additional product categories, potentially including products manufactured in the United States.

We're particularly interested in:

Lace Adhesives

Competitor references:

• Erica J
• Bold Hold

Braiding Mousse

Product references:

• Lottabody Mousse
• Vigorol Mousse

Braiding Gels

Product references:

• AllDay Locks
• Loc N Gel

Edge Control

Product references:

• Bask & Lather
• Pure Edge Control

These brands are references for understanding product categories, positioning, customer demand, and competition.

We're not looking to copy their branding or proprietary formulas.

We want to develop our own products that compete through quality, branding, pricing, and distribution.

We'd like someone who can help:

• Research potential product opportunities
• Identify manufacturers and private-label suppliers
• Explore U.S.-based manufacturing options
• Compare manufacturing costs and minimum order quantities
• Coordinate sample requests
• Research competitors and market positioning
• Help organize product development projects
• Support new product launches

Experience with beauty product sourcing or private-label manufacturing would be a significant advantage.

8. WEEKLY RESPONSIBILITIES & REPORTING

We're extremely busy managing other businesses, so organization and independent execution are essential.

We want someone who can establish a weekly workflow and keep us informed without requiring constant supervision.

A typical week may involve:

• Recruiting and communicating with content creators
• Coordinating influencer product shipments
• Managing the social media content calendar
• Reviewing and approving content for publication
• Creating or coordinating promotional materials
• Monitoring website and social media performance
• Following up on wholesale opportunities
• Researching new products and manufacturers
• Communicating with our fulfillment team
• Providing a weekly progress report

We want clear communication about what's been completed, what's in progress, what needs our approval, and what opportunities you've identified.

9. PAID TRIAL OPPORTUNITY

Before committing to a long-term working relationship, we're interested in starting with a paid trial.

We want to see what you can specifically do for Bond Baby.

We're not particularly interested in reviewing dozens of unrelated portfolio examples.

We would prefer someone who takes the initiative to research our website, Instagram, TikTok, products, and competitors.

For the paid trial, we'd like you to propose a customized project that demonstrates your ability to improve our brand.

Potential trial deliverables include:

1. A review of our current website and social media presence.
2. A proposed 30-day content and marketing strategy.
3. Five original content ideas with scripts or creative briefs.
4. Two or three sample promotional graphics.
5. A proposed influencer collaboration strategy.
6. A list of potential content creators relevant to our products.
7. Recommendations for improving our online and wholesale sales.
8. A brief analysis of potential new product opportunities.

We're open to discussing the scope and pricing before work begins.

**W