Marketing Strategist & Creative Director

Marketing Strategist & Creative Director

Position: Independent Contractor | Project-Based | Remote
Compensation: Fixed Project Fee — Submit Your Proposal
Opportunity: Potential Long-Term Contractual or Full-Time Position

About TKS Global Solutions
TKS Global Solutions provides business support services to contractors and tradespersons in the construction industry. Our services include website development, administrative support, business systems, and operational solutions that help small contractors build professional, organized, and sustainable businesses.

The Opportunity
We are seeking an experienced Marketing Strategist & Creative Director to develop and lead our marketing efforts, beginning with a campaign promoting TKS Global Solutions' website development services.

We are looking for a professional who can establish our marketing direction from the ground up, identify the most effective ways to reach our target audience, develop compelling advertising concepts, and oversee campaigns that generate qualified leads and convert prospects into paying customers.

We need someone who understands marketing strategy, advertising psychology, persuasive messaging, professional graphic design, customer behavior, and conversion strategies. This is a strategic and creative leadership position—not simply a graphic design or social media posting role.

The selected contractor will work with our existing team, providing the strategic direction, advertising concepts, creative leadership, and oversight necessary to execute effective marketing campaigns.

We expect the contractor to bring independent professional judgment, proactively identify opportunities and challenges, and recommend the direction and approach most likely to achieve our business objectives.

Initial Project Responsibilities
The selected contractor will be expected to:

• Develop an original marketing strategy for promoting TKS Global Solutions' website development services.
• Research our target audience and determine the most effective advertising channels, positioning, and promotional approaches.
• Develop compelling campaign concepts, persuasive advertising messages, headlines, offers, and calls to action.
• Establish the creative direction and professional visual standards for campaign materials.
• Provide detailed creative guidance to existing personnel responsible for graphic production, website updates, and campaign implementation.
• Review advertising materials and provide specific, actionable design feedback.
• Direct and oversee campaign implementation, monitor performance, and recommend improvements.
• Evaluate campaign results and provide recommendations for future marketing efforts.

The initial objective is a 30-day website marketing campaign. Candidates are expected to independently assess the project requirements and recommend an appropriate strategy, scope, and timeline.

What We're Looking For
The ideal candidate has:

• Proven experience developing marketing strategies and successful advertising campaigns from concept through implementation.
• Strong knowledge of advertising psychology, persuasive copywriting, and lead generation.
• Advanced understanding of professional graphic design, visual hierarchy, typography, layout, and composition.
• Experience directing creative work and providing constructive design feedback.
• Knowledge of digital advertising platforms, particularly Facebook , Instagram, and Google.
• Understanding of landing pages, customer conversion, and campaign performance measurement.
• Excellent written and verbal English communication skills.
• Strong independent judgment, initiative, problem-solving abilities, and leadership skills.

Experience marketing to contractors, construction companies, or other service-based businesses is a plus.

Important: We value original creative thinking and professional design expertise. We are not seeking someone who relies primarily on generic Canva templates or AI-generated graphics. AI may support the creative process, but it should not replace professional judgment.

Project Pricing Proposal
We are requesting fixed-price proposals for the initial website marketing campaign.
Applicants must provide a written proposal identifying the total fixed professional fee, in U.S. dollars, for completing the entire initial engagement, including strategy development, creative direction, campaign oversight, performance monitoring, and final reporting.

The proposal must identify:
1. Total project price. The amount you would charge in U.S. dollars for the proposed project.
2. Proposed Approach: A brief explanation of how you would develop the marketing strategy and direct the campaign.
3. Specific deliverables included in the fee. The specific services and work products included in your proposed fee.
4. Proposed project timeline and milestones.
5. Frequency of meetings, campaign reviews, and performance updates.
6. Number of creative review and revision rounds included.
7. Payment schedule and proposed milestones.
8. Any exclusions or services requiring additional compensation.
9. Availability: Your estimated professional hours and availability during the engagement.
10. Relevant Experience: Examples of previous marketing campaigns, creative direction work, and measurable results.

Long-Term Growth Opportunity
We are specifically seeking candidates who are interested in the possibility of developing a long-term professional relationship with TKS Global Solutions.
Although this opportunity begins as a project-based independent contractor engagement, our intention is to identify a marketing professional who may continue working with us through additional projects, an ongoing contractual arrangement, or potentially a full-time, in-house Marketing Director position as the company grows.

We recognize that a successful long-term relationship requires more than technical expertise. Professional compatibility, effective communication, mutual respect, shared expectations, and the ability to work collaboratively are equally important.

The initial project will provide an opportunity for both the contractor and TKS Global Solutions to evaluate whether there is a strong professional fit.
Candidates should have a genuine interest in the possibility of continued collaboration beyond the initial assignment.

Future opportunities will depend on project performance, professional compatibility, business growth, organizational needs, and mutual agreement.

How to Apply
1. Please submit your resume or professional background, portfolio, relevant campaign examples, and proposed fixed project fee.
2. Please provide your project pricing proposal using the above guidelines.
3. In your application, please also briefly explain your interest in potentially developing a long-term working relationship with TKS Global Solutions.
4. A more detailed project description and scope of responsibilities will be provided to qualified candidates who express interest.

We look forward to reviewing your proposal.