Digital Marketing & Website Virtual Assistant

Digital Marketing & Website Virtual Assistant

Remote | Small Furniture Store in El Paso, Texas

We are a small furniture store in El Paso, Texas, seeking a resourceful, organized virtual assistant to help grow our business through social media, local marketing, website improvements, and better use of business data.

We are looking for someone who can do more than publish posts. We want a proactive team member who can develop a plan, execute it consistently, measure results, and help the owner make informed decisions.

What You’ll Do

Manage our social media presence

• Manage the store’s social media accounts and maintain a consistent content calendar.
• Create engaging posts, graphics, short videos, product highlights, and promotional content using photos and footage provided by our store team.
• Write clear captions and calls to action that encourage inquiries, store visits, and purchases.
• Respond to comments and messages during agreed working hours, answer approved questions, and route sales opportunities to store staff.
• Track inquiries and follow up with the store team so potential customers receive timely attention.

Develop and execute a local marketing strategy

• Learn about our customers, surrounding neighborhoods, competitors, and local market.
• Build a practical marketing plan for reaching furniture shoppers in the El Paso area.
• Recommend promotions, seasonal campaigns, community partnerships, and other opportunities to increase sales.
• Maintain accurate business information on Google Business Profile and other relevant listings.
• Help request and respond to customer reviews.
• Plan and manage paid social media campaigns within an owner-approved budget, if qualified.

Improve and maintain our website

• Review the existing website and identify outdated information, broken links, usability issues, and opportunities to improve customer inquiries.
• Update product listings, photos, prices, promotions, store hours, and contact information.
• Make routine improvements using the website’s existing platform.
• Check the mobile experience and test contact forms and links.
• Improve basic local search visibility and coordinate with a developer when advanced repairs are needed.

Use AI and data to support better decisions

• Use AI tools to assist with content ideas, campaign planning, research, and reporting, with human review for accuracy.
• Organize available sales, inquiry, website, and marketing data into a simple dashboard or report.
• Help identify which products, promotions, and marketing channels generate qualified inquiries and sales.
• Provide a brief weekly update explaining what happened, what we learned, and what we should try next.
• Suggest practical automations that save the owner time.
• Protect customer and business information and use only approved tools for sensitive data.

Support related marketing projects

• Create promotional flyers, email campaigns, and customer follow-up templates.
• Organize product photos and marketing materials.
• Help establish a simple process for tracking leads and campaign results.
• Document recurring tasks so our marketing becomes more consistent and efficient.

What We’re Looking For

• Experience managing social media for a business, preferably in retail, furniture, home décor, or another local business.
• Strong written English and good judgment when communicating with customers.
• Ability to create polished graphics and short videos using tools such as Canva and CapCut.
• Experience updating websites through platforms such as WordPress, Shopify, Wix, or similar systems.
• Confidence using spreadsheets and interpreting basic business and marketing metrics.
• Practical experience using AI tools, including checking their output for accuracy.
• Strong organization, reliable communication, and the ability to work independently.
• Reliable internet and availability for agreed overlap with El Paso business hours.

Helpful but not required: Spanish-language skills, local SEO experience, Google Business Profile management, Meta advertising, email marketing, or lead-tracking systems.

You do not need to be an expert in every tool. Please be clear about your strongest skills and where you would need support.

What Success Looks Like

During your first 90 days, you will help us establish:

• A clear assessment of our social media accounts and website.
• A prioritized local marketing plan and consistent content schedule.
• An updated website with accurate information and working inquiry methods.
• A simple process for tracking customer inquiries and marketing performance.
• Regular recommendations supported by available data.

Our goal is to generate qualified inquiries, store visits, and profitable sales while making the owner’s workload more manageable.

Position Details

• Location: Remote; applicants based in the Philippines welcome.
• Hours: [Insert weekly hours and required schedule overlap.]
• Compensation: [Insert range, currency, and whether hourly or monthly.]
• Start date: [Insert preferred start date.]
• You will work directly with the owner. Our store team will provide product information, current offers, photos, and video footage.

How to Apply

Please use “El Paso Furniture Marketing VA” as your application subject line and include:

1. A brief introduction and explanation of why this role fits your experience.
2. Links to two or three relevant social media, website, or marketing projects. Explain your specific contribution.
3. One example of how you used data to improve a business or marketing decision.
4. One example of how you use AI and verify the quality of its output.
5. Your experience with website platforms and paid advertising.
6. Your availability, desired hourly or monthly rate, and earliest start date.
7. Whether you can create or review Spanish-language content.

Shortlisted applicants may be invited to complete a small, paid practical assignment.