Marketing Ops Manager —GoHighLevel & Agency Experience Required

We are a fast-growing digital marketing agency working primarily with bridal and retail businesses across the USA and Canada.

We are looking for a Marketing Operations Manager to take ownership of the systems, processes and service delivery behind our client accounts.

This is not a general VA role and it is not a traditional Account Manager role.

We need someone who sees a broken process, investigates why it broke, fixes it, improves the system and makes sure the problem does not keep happening.

You should naturally think:

What broke? Why did it break? Who owns the fix? When will it be fixed? Has it actually been tested? How do we stop it happening again?

What You Will Own

You will work across our client service, advertising, creative and appointment-setting teams to make sure delivery runs properly.

Your responsibilities will include:

• identifying operational problems and bottlenecks
• troubleshooting GoHighLevel pipelines, workflows and automations
• improving handoffs between departments
• creating and improving SOPs
• assigning clear ownership and deadlines
• following up until issues are fully resolved
• verifying that fixes actually work
• improving client onboarding and service delivery
• monitoring recurring operational problems
• managing internal issue and complaint trackers
• making sure client requests do not get forgotten or left unfinished
• investigating drops in leads, appointments or conversions
• helping identify leaks across ads, landing pages, CRM, lead follow-up and appointment setting
• coordinating fixes with the correct team members
• improving accountability across the team
• reporting recurring operational risks and service-delivery issues to management

GoHighLevel Experience

Strong GoHighLevel experience is important.

You should be comfortable with:

• pipelines
• workflows
• automations
• triggers
• lead management
• forms
• calendars
• funnels
• booking systems
• speed-to-lead processes
• troubleshooting broken workflows
• identifying where leads or data are getting stuck

You do not need to personally build every technical solution, but you must understand GoHighLevel well enough to diagnose problems and coordinate the correct fix.

Digital Marketing Knowledge

You do not need to be an expert media buyer.

However, you should understand how the full customer journey works:

Ads → Landing Page → CRM → Lead Follow-Up → Appointment → Show → Sale

You should be comfortable reviewing things such as:

• CPL
• CTR
• CPM
• landing-page conversion rate
• lead response time
• contact rate
• appointment volume
• show rate
• lead quality
• sales conversion

When a client says, “Appointments are down,” we do not want someone who immediately blames the ads, the leads or one department.

We want someone who investigates the full funnel and finds the actual problem.

AI & Automation Experience

AI and automation experience is a strong advantage.

Experience with tools such as:

• ChatGPT
• Claude
• Zapier
• Make
• GoHighLevel AI
• AI agents
• automated reporting
• automated QA
• workflow automation

is highly valuable.

We are particularly interested in people who have used AI or automation to:

• reduce repetitive admin
• improve lead handling
• improve QA
• automate reporting
• identify operational problems
• reduce human error
• maintain SOPs
• automate CRM tasks
• improve team productivity

However, operational ownership comes first.

We are not looking for someone who only knows how to build automations. We need someone who understands why the business process exists and how to make it more reliable.

The Type of Person We Want

You should be:

• highly process-oriented
• proactive
• strong at troubleshooting
• detail-focused
• comfortable taking ownership
• comfortable holding people accountable
• good at identifying root causes
• strong with written communication
• comfortable coordinating multiple departments
• someone who follows through until an issue is genuinely resolved

We do not want someone who simply reports problems upward.

We want someone who says:

“I found the issue, this is why it happened, this is the fix, this is who owns it, this is the deadline, and this is how we stop it happening again.”

Experience We Value

Experience in any of the following is highly relevant:

• digital marketing agencies
• performance marketing agencies
• lead-generation agencies
• CRM / automation agencies
• client service-delivery environments

Experience coordinating people such as:

• account managers
• media buyers
• creatives
• developers
• appointment setters
• VAs
• automation specialists

is a strong advantage.

Working Hours

This is a full-time position working 9:00 AM–6:00 PM GMT, Monday to Friday.

You must be fully available and working during these hours.

This is not a flexible-hours role.

You will be coordinating with team members, reviewing active client delivery and resolving operational issues during the working day.

We are looking for someone who can make this position their primary full-time professional commitment.

Compensation

US$1,350–US$1,700 per month, depending on experience and capability.

We are willing to pay toward the top of the range for someone with strong:

• operational ownership
• digital agency experience
• GoHighLevel knowledge
• troubleshooting ability
• process improvement experience
• AI / automation capability

This is intended to be a long-term, full-time position.

Important

We are looking for someone who wants to become deeply involved in improving our internal operations and service delivery.

If you are currently running your own competing marketing agency, automation agency, consultancy or similar client-service business, this role is unlikely to be a fit.

How to Apply

Please do not send a generic application message.

We have a dedicated application form that includes detailed experience questions and a short video requirement.

Apply here:

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We are less interested in impressive job titles and more interested in seeing how you think, diagnose problems, improve systems and take ownership.