DM Appointment Setter for UK Men's Coach (X/Twitter, British tone)
Confidential employer
I'm Alex, a men's physique and identity coach and ex-PT from a top London gym. I coach men 1:1, mostly business owners and professionals in their 30s and 40s across the UK and US, through a 90-day programme. Most of my clients find me on X (Twitter ), and I can't keep up with my DMs alone anymore.
THE ROLE
You'll run my X DM conversations with potential clients. Real conversation, not spam.
- Send outreach openers I've already written and approved from a daily lead sheet
- Reply to men who message me or answer those openers
- Build rapport, then ask good questions one at a time: their work, training, what they've tried, how it actually feels, what it's costing them
- Help them put the gap into their own words, then reflect it back
- Book the right men onto a call with me using my booking link
- Point people who aren't a fit to my free resources
- Spot new leads in my replies, quotes and DMs and add them to the sheet
- Log every conversation in a Google Sheet (status + short notes)
- Send me a short end-of-shift update: messages sent, replies, calls booked, new leads added, anything flagged
You never sell, close or quote prices. I do that on the call.
REQUIREMENTS
- Native-level written English that sounds like a relaxed British bloke texting a mate (lowercase, short messages, "mate", "proper")
- Experience as a DM setter, appointment setter or SDR, ideally for coaches or high-ticket offers
- Comfortable using AI tools AND editing drafts so they sound human
- At least 4 hours overlap with UK time, ideally some cover 1pm-9pm UK
- Reliable internet, discreet with private conversations
WHAT YOU GET
- Base pay + bonus per booked call that shows up
- A full written playbook, example conversations and an AI reply prompt
- Long-term role if it works out
- $250/month base + 10% commission on cash collected from every client you book (paid as the money lands)
PAID TRIAL
Shortlisted applicants get a paid 30-45 min trial: reply as me to 3 sample prospect messages.
HOW TO APPLY
Start your message with the word "proper" so I know you read this. Include: your setting experience (with results if you have them), your hours in UK time, your rate, and one line on why you'd sound good as a casual British bloke in DMs. Applications without "proper" won't be read.
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