Social Media Manager/Marketing

Job Description: Marketing & Social Media Manager

Real Estate · Individual, Team, or Firm

About the role

We are hiring a Marketing & Social Media Manager to grow our brand, generate qualified buyer and seller leads, and keep our listings in front of the right audience. You will own our digital marketing end to end: social channels, content, audience growth, listing promotion, and performance measurement. We are open to an offshore-capable individual, team, or firm.

• Work Setup: Remote

• Engagement type: Full-time employee, contractor, or agency retainer

• Works closely with: Agents, listing coordinators, photographers, and the leadership team

Key responsibilities

Social media management

• Plan, create, and publish content on Instagram, Facebook , TikTok, LinkedIn, and YouTube.

• Manage a monthly content calendar that mixes listings, market updates, neighborhood spotlights, agent features, and client testimonials.

• Respond to comments and direct messages promptly and route inquiries to the right agent.

• Grow followers and engagement through organic content, short-form video, and community interaction.

Listing and property marketing

• Promote new listings, open houses, price changes, and sold properties across social, email , and web.

• Coordinate with photographers and videographers on listing photos, virtual tours, and walkthrough reels.

• Write compelling property descriptions and captions that follow fair housing guidelines.

Campaigns and lead generation

• Plan and run paid social and search campaigns with clear budgets and lead goals.

• Build email newsletters and drip campaigns for buyers, sellers, and past clients.

• Maintain landing pages and lead capture forms, and work with agents to follow up on leads.

Brand and content

• Keep branding consistent across signage, flyers, web, and social.

• Create or commission content such as blog posts, market reports, and agent bios.

• Support agents with personal branding, templates, and social training.

Analytics and reporting

• Track reach, engagement, website traffic, cost per lead, and lead-to-client conversion.

• Deliver a monthly performance report with recommendations.

• Test new formats, platforms, and messaging, and adjust based on results.

Qualifications Required

• 3+ years of experience in marketing or social media management, ideally in real estate, hospitality, or another visual, local-market industry.

• A portfolio showing social content you created and the results it produced.

• Hands-on experience running paid social campaigns and reading performance data.

• Broad digital marketing skills across content, audience growth, and measurement, plus strong writing and visual storytelling.

• Ability to manage multiple listings and deadlines at once.

Preferred

• Bachelor's degree in marketing, communications, business, or a related field.

• Knowledge of fair housing advertising rules and MLS marketing guidelines.

• Experience with real estate CRMs and IDX websites.

• Short-form video editing experience (Reels, TikTok).

• Active real estate license, or willingness to learn the basics of the market.