Social Media & Admin Assistant for Hong Kong Lifestyle Pop-Up Brand (20 hrs/week)

About us
Laba Stores is a curated pop-up platform in Central, Hong Kong. We help small brands, especially women-founded, expat and new local brands, sell in premium locations through shared pop-up markets, workshops and events. We have a refined, design-led look, and our Instagram is our main shop window.

What you’ll do

Keep our planning organised: vendor spreadsheets, task lists, deadlines, Google Drive folders
Manage our Instagram: schedule posts and stories, write captions, design graphics in Canva, reply to comments and DMs
Collect logos, photos and bios from vendors and turn them into “meet the brand” posts
Research small brands in Hong Kong on Instagram and send first outreach messages (scripts provided)
Promote our events: list them on Luma and Eventbrite, post in community groups, send email s to partners and press

About you

Excellent written English with a warm, friendly tone
At least 1 year of experience managing Instagram for a brand (please share examples)
Strong in Canva with a good eye for clean, elegant design
Organised, reliable, and comfortable working on your own
Bonus: experience with events, retail, fashion or lifestyle brands

Details

20 hours per week, Monday to Friday, during Hong Kong/Manila business hours
Pay: US$7–10 per hour depending on experience
Starts with a paid trial week. If it goes well, an ongoing role with more hours during busy event periods.