Social Media Manager | Wedding Photography & Videography

About Us

Rock Penguin Media is a wedding photography and videography company based in Texas, serving weddings throughout the United States and internationally. We specialize in cinematic storytelling, creative imagery, and capturing authentic moments.

We're looking for a creative, organized, and results-driven Social Media Manager to grow our online presence across Instagram, TikTok, Pinterest, and Facebook .

We have a growing library of professional wedding photography and cinematic video footage. We need someone who knows how to turn that content into engaging, shareable posts that attract followers, generate inquiries, and ultimately help us book more weddings.

We are a homeschooling family and are wanting to create an authentic presence and relationship with the couples who book us. They already love when I post a story of my kids sitting in my lap while editing. We post about our family a bit and want to eventually expand into a family/homeschool account.

Compensation & Schedule

• Position: Part-Time, 15-18 hours/week
• Compensation: $175 USD per pay period
• Payment Schedule: Twice monthly, on the 15th and 30th of each month
• Total Monthly Compensation: $350 USD
• Opportunity: Long-term position with potential for growth based on performance and seperate instagram accounts

Responsibilities

Content Creation & Video Editing

• Create engaging Instagram Reels, TikToks, Facebook Reels, and Pinterest content using our existing footage.
• Identify compelling moments from wedding films and turn them into short-form videos.
• Edit videos with strong hooks, engaging pacing, captions, music, and trending formats.
• Create Instagram carousels, photo posts, and Pinterest pins.
• Repurpose content strategically across platforms without making every post identical.

Social Media Strategy & Growth

• Develop and maintain a consistent content calendar.
• Research current trends, viral video formats, and successful wedding industry accounts.
• Write engaging captions, hooks, and calls to action. No AI-generated captions.
• Research relevant keywords, hashtags, and Pinterest SEO.
• Identify opportunities to increase engagement, reach, followers, and wedding inquiries.
• Recommend creative content ideas based on our brand and target audience.
• Develop authentic, diary-style content ideas and scripts that reflect our brand's personality and storytelling approach.

Platform Management

Manage authentic, engaging content across:

• Instagram: Reels, carousels, Stories, engagement, and scripts for diary-style content.
• TikTok: Short-form videos, trends, storytelling, and audience growth.
• Pinterest: SEO-optimized pins, boards, and traffic generation.
• * *Facebook :** Reels, posts, engagement, and content distribution.

Analytics & Reporting

• Track content performance, including views, reach, saves, shares, engagement, and follower growth.
• Monitor website traffic and inquiries generated from social media where tracking is available.
• Provide weekly performance reports.
• Identify successful content and adjust the strategy accordingly.

Qualifications

Required

• Experience managing Instagram, TikTok, Pinterest, and Facebook .
• Strong short-form video editing skills.
• Proficiency in CapCut, Canva, or similar editing software.
• Understanding of social media algorithms, Pinterest SEO, and organic growth.
• Ability to create attention-grabbing hooks and compelling captions.
• Excellent written English, grammar, and storytelling skills.
• Strong organizational skills and ability to meet deadlines.
• Ability to work independently and bring new ideas to the table.
• Ability to produce original captions and scripts without AI-generated writing.

Preferred

• Experience working with wedding photographers, videographers, or creative businesses.
• Experience growing social media accounts organically.
• Knowledge of cinematic storytelling and editorial wedding aesthetics.
• Experience creating authentic, personal, diary-style social media content.
• Experience using social media scheduling and analytics tools.
• Understanding of the U.S. wedding market.

What We're Looking For

We do not want someone who simply posts content.

We want someone who understands why people stop scrolling, what makes content shareable, and how to turn beautiful wedding footage into content that performs.

We also value authentic storytelling. Not every post needs to feel like an advertisement. We want content that connects with our audience, shares real experiences, and builds a recognizable brand.

You should be comfortable experimenting with different formats, analyzing results, and continuously improving our social media strategy.

We value creativity, initiative, attention to detail, originality, and consistency.

How to Apply

IMPORTANT: Use the exact subject line "ROCK PENGUIN MEDIA - Social Media Manager" when submitting your application. Applications without this subject line will not be considered.

Please include:

1. Your resume and a brief introduction.
2. Examples of Instagram, TikTok, Pinterest, or Facebook accounts you have managed.
3. Examples of short-form videos you have personally edited.
4. Any measurable results you've achieved, such as increased reach, followers, engagement, or inquiries.
5. Your weekly availability and preferred working schedule.
6. The tools you use for video editing, content scheduling, and analytics.
7. Experience working with wedding photographers, videographers, or creative businesses.

Bonus Question: If you were given a 60-second cinematic wedding highlight film, how would you turn it into three different short-form videos designed to perform on Instagram or TikTok?

We are looking for someone interested in a long-term position with opportunities to grow alongside our company.