GoHighLevel, AI & Marketing Automation Specialist

Full-Time | Remote | GHL, AI Agents, Sales Funnels & Business Automation

About the Role

We are looking for a highly skilled, full-time GoHighLevel, AI & Marketing Automation Specialist to take ownership of our marketing technology, sales funnels, CRM integrations, AI automation, and digital marketing systems.

Our company operates in the government contracting and SaaS industries. We use GoHighLevel, Close CRM, ClickFunnels, Jotform, Zapier, n8n, and various AI tools.

Our primary objective is to consolidate our marketing infrastructure into GoHighLevel and Close CRM, eliminate unnecessary software subscriptions, and leverage artificial intelligence to automate and optimize our marketing, sales, and business operations.

We want someone who understands both the technical and marketing sides of automation.

You should be able to build websites, create high-converting sales funnels, develop complex automations, integrate AI agents, and identify opportunities to use AI to make our company more efficient.

We are looking for a builder and problem-solver, not someone who simply knows how to use different software platforms.

Key Responsibilities

1. GoHighLevel Management & Development

• Take full ownership of our GoHighLevel account.
• Build and manage websites, landing pages, sales funnels, checkout pages, and upsell pages.
• Develop email and SMS marketing campaigns and automated follow-up sequences.
• Configure CRM pipelines, appointment scheduling, forms, surveys, and workflow automations.
• Build webinar registration funnels, lead generation funnels, and customer onboarding systems.
• Troubleshoot technical issues and continuously improve system performance.

2. AI Marketing & Automation

• Leverage AI to improve digital marketing campaigns, lead generation, customer engagement, and sales processes.
• Build AI-powered workflows using OpenAI, Claude, n8n, GoHighLevel, and other AI platforms.
• Develop AI agents capable of performing repetitive marketing and operational tasks.
• Implement AI-powered lead qualification, appointment scheduling, customer follow-ups, and lead nurturing.
• Use AI to assist with marketing copy, email campaigns, landing page content, advertising creatives, and campaign optimization.
• Build AI-powered chatbots, conversational assistants, and voice agents using tools such as Vapi and GHL Conversation AI.
• Create AI systems that analyze marketing and sales data, identify opportunities, and generate actionable insights.
• Explore and implement new AI tools and technologies that improve productivity, conversion rates, and business efficiency.
• Design AI workflows with appropriate human approvals, error handling, logging, and quality controls.

3. Sales Funnels & Website Development

• Design and build high-converting websites and landing pages using GoHighLevel.
• Develop webinar funnels, application funnels, sales funnels, and checkout experiences.
• Configure order bumps, one-click upsells, downsells, and recurring subscription payments.
• Optimize websites and funnels for conversion rates, mobile responsiveness, and performance.
• Set up A/B testing, conversion tracking, analytics, and marketing attribution.
• Integrate AI tools to accelerate funnel development, copywriting, testing, and optimization.

4. Platform Migration & Software Consolidation

• Migrate existing websites and funnels from ClickFunnels into GoHighLevel.
• Rebuild Jotform applications, surveys, and forms inside GHL.
• Audit existing Zapier, Make, and n8n automations.
• Replace redundant third-party automations with native GHL workflows whenever practical.
• Consolidate marketing platforms to reduce monthly software expenses.
• Ensure customer data, integrations, tracking, and automations continue functioning correctly throughout migrations.

5. CRM Integration & Sales Automation

• Build and maintain integrations between GoHighLevel and Close CRM.
• Automate lead capture, lead qualification, appointment booking, and sales follow-ups.
• Configure APIs, webhooks, custom fields, and advanced workflow logic.
• Ensure accurate lead synchronization between platforms.
• Prevent duplicate records, incorrect field mappings, and lost customer information.
• Develop automated lead routing, appointment reminders, and pipeline management systems.
• Implement AI-powered processes that help our sales team operate more efficiently.

6. Advanced Automation & AI Agent Development

• Build complex workflows using n8n, Zapier, Make, APIs, and webhooks.
• Develop AI agents that can connect to multiple applications and execute defined business processes.
• Integrate AI models such as ChatGPT/OpenAI and Claude into marketing and business workflows.
• Develop AI-powered assistants for customer support, lead management, reporting, and internal operations.
• Create automated reporting systems that track funnel performance, lead generation, and sales activity.
• Identify manual workflows that can be replaced or improved with AI and automation.
• Test, monitor, maintain, and continuously improve automated systems.

7. Digital Marketing Systems & Optimization

• Set up and manage the technical infrastructure for email marketing, SMS marketing, and lead nurturing campaigns.
• Build AI-assisted marketing workflows for content creation, campaign development, and optimization.
• Implement marketing analytics, tracking pixels, Google Tag Manager, and conversion tracking.
• Improve lead conversion through automation, personalization, and behavioral triggers.
• Help develop scalable marketing systems that support paid advertising, webinars, and organic lead generation.
• Identify opportunities to increase marketing efficiency and reduce customer acquisition costs.

8. System Maintenance & Documentation

• Monitor all marketing systems, integrations, and automations.
• Troubleshoot errors and resolve technical issues proactively.
• Document workflow logic, integrations, and system architecture.
• Maintain backup procedures and test changes before implementation.
• Provide weekly progress reports outlining completed projects, performance improvements, and upcoming priorities.

Required Qualifications

• Advanced experience with GoHighLevel, including funnels, websites, CRM, and workflow automations.
• Proven experience building sales funnels and professional websites.
• Strong experience with n8n, Zapier, Make, APIs, and webhooks.
• Hands-on experience with AI tools such as OpenAI, Claude, and AI automation platforms.
• Ability to build practical AI agents or AI-powered business workflows.
• Strong understanding of digital marketing, lead generation, and customer acquisition funnels.
• Experience integrating CRMs and marketing platforms.
• Knowledge of email marketing, SMS marketing, and marketing automation.
• Strong troubleshooting and problem-solving skills.
• Excellent communication, organization, and documentation skills.
• Reliable internet connection and ability to attend Zoom meetings.

Preferred Qualifications

• Experience integrating GoHighLevel with Close CRM.
• Experience migrating ClickFunnels websites and funnels into GHL.
• Experience building AI voice agents using Vapi, Retell AI, or similar tools.
• Experience with AI-assisted ad creation, campaign optimization, and marketing analytics.
• Knowledge of HTML, CSS, JavaScript, and JSON.
• Experience with Stripe, subscriptions, and payment integrations.
• Experience with Google Analytics, Google Tag Manager, and Meta Pixel.
• Familiarity with SaaS businesses, online education, or digital marketing agencies.

What Success Looks Like

Within your first 90 days, we want to accomplish the following:

1. Consolidate our websites, funnels, and forms into GoHighLevel.
2. Establish a reliable integration between GoHighLevel and Close CRM.
3. Reduce unnecessary Zapier, n8n, and other third-party automation dependencies.
4. Improve our lead generation, qualification, appointment booking, and follow-up workflows.
5. Implement practical AI-powered automations that eliminate repetitive manual work.
6. Launch AI agents or assistants that support our marketing, sales, or internal operations.
7. Establish reliable tracking, reporting, and monitoring across our marketing systems.
8. Document our technology infrastructure so it can be maintained and scaled efficiently.

Who We're Looking For

We want someone who is technical, creative, resourceful, and proactive.

You should be comfortable working with both traditional marketing automation platforms and modern AI technologies.

We're particularly interested in candidates who can look at an existing business process and figure out how to make it faster, smarter, more automated, and more profitable.

You should be able to take an idea from concept to implementation without needing constant supervision.

This is a long-term, full-time role with opportunities to grow as our company expands.

How to Apply

Please submit:

1. A brief introduction describing your experience with GoHighLevel, marketing automation, and AI.
2. Examples of websites, landing pages, or sales funnels you have personally built.
3. Examples of AI agents or AI-powered workflows you have developed.
4. A short Loom video demonstrating a complex automation, AI agent, or GHL system you created.
5. Your experience with APIs, CRM integrations, and automation troubleshooting.
6. Your expected monthly compensation and full-time availability.

Required Application Question

Our company currently uses GoHighLevel, Close CRM, ClickFunnels, Jotform, Zapier, and n8n. We want to consolidate our marketing infrastructure into primarily GoHighLevel and Close CRM while implementing AI agents and automations to improve marketing, sales, and business operations.

How would you approach this project, what would you migrate first, and what practical AI automations would you recommend implementing?

Please be specific. We are