Meta & Google Ads Specialist — Shopify / Philippine Market

Hello!

USA Express ( ---------- ) sells curated U.S. products to customers in the Philippines exclusively. We’re looking for someone who can help us reach the right buyers and turn interest into website visits, inquiries, and most importantly....sales!

Our Shopify store and social media accounts are already established, and we have existing product photos, videos, and posts. We’re still at an early stage commercially. The next step is to develop a focused approach to customer targeting and advertising, with clear measurement of what works.

What you’ll be doing

• Review our Shopify store, social accounts, existing content, and available analytics.
• Identify likely Philippine buyers for specific products and categories.
• Plan, set up, and manage Facebook and Instagram ads through Meta Ads Manager, along with Google Ads where appropriate.
• Check that tracking is working so we can measure website activity and purchases.
• Recommend which products, audiences, messaging, and creatives to test.
• Identify issues in the customer journey that may prevent visitors from purchasing.
• Coordinate with our content creator on materials needed for campaigns.
• Provide concise, consistent updates covering completed work, results, spending, and next steps.

Experience we’re looking for

• Hands-on experience managing Meta and Google Ads for e-commerce businesses.
• Familiarity with Shopify, purchase tracking, Meta Pixel, and Google Analytics.
• Experience targeting customers in the Philippines.
• Ability to distinguish engagement from buying intent and evaluate campaigns beyond likes and views.
• Experience working with small advertising budgets.
• Clear communication and a practical, organized approach.

Working arrangement

Compensation is ₱5,000 per week. Advertising spend is separate and will be agreed before campaigns launch.

Working hours can be flexible, with consistent communication, regular progress updates, and agreed deliverables. Campaign budgets and significant changes require approval.

To apply

Please include:

1. Examples of e-commerce campaigns you personally managed, preferably targeting Philippine customers.
2. Your exact responsibilities, advertising spend, and measurable results for those campaigns.
3. Your experience with Shopify and conversion tracking.
4. After reviewing ---------- , two or three things you would investigate first and why.
5. Your availability and any other current work commitments.

We’re looking for specific examples of your work and how you make decisions. Screenshots are welcome, with confidential client information removed.

Looking forward to hearing from you!