Social Media Assistant

About the Role
We are looking for a highly organized, creative, and proactive Social Media Assistant to support the day-to-day execution and growth of our social media presence across Instagram, Facebook , TikTok, YouTube, and LinkedIn.

This role is primarily focused on social media execution, community engagement, content research, and creative support. The ideal candidate is someone who understands American social media culture, pays attention to trends, enjoys discovering great content, and can consistently execute a content calendar while maintaining an active and authentic presence across our platforms.

You should be comfortable working independently, managing recurring daily and weekly responsibilities, and communicating clearly in a remote environment.

Key Responsibilities
Social Media Execution
Manage the daily publishing and execution of our social media content according to the established content calendar.
Publish Instagram and Facebook image, video, and Story content according to the content calendar.
Publish scheduled TikTok videos according to the content calendar.
Publish scheduled YouTube video content.
Manage scheduled content for Appliance Warehouse across Instagram, Facebook , and TikTok, including approximately 7 scheduled posts per week.
Ensure captions, tags, hashtags, links, thumbnails, and other publishing details are accurate before content goes live.
Maintain consistency in posting schedules and ensure content is published on time.
Flag any missing assets, errors, or scheduling issues before they impact the content calendar.

Social Media Engagement & Community Management
Help maintain an active, responsive, and authentic presence across our social channels.
Monitor notifications and activity across our social media platforms on a daily basis.
Review posts where users have tagged or mentioned the brand and determine the appropriate response based on the context.
Respond to product questions, general comments, feedback, and mentions when appropriate.
Direct customers to the appropriate department, contact, or resource when an inquiry requires additional assistance.
Identify opportunities to engage with customers, creators, influencers, industry accounts, and relevant communities.
Leave 60 meaningful, non-generic comments per week across Instagram, TikTok, and YouTube, approximately 20 comments per platform.
Focus engagement efforts on influencers, niche accounts, industry-related pages, relevant communities, and potential customers rather than random accounts.
Use approved brand voice guidelines and comment banks while adapting responses to fit the specific content and conversation.
Identify relevant conversations where the brand can naturally participate without appearing overly promotional.

Content Research & Brand Support
Help the creative and marketing team stay informed about what is happening across social media and within our industry.
Conduct ongoing social media and content research across Instagram, TikTok, YouTube, Facebook , and other relevant platforms.
Monitor competitors and complementary brands to identify effective content strategies, formats, and creative approaches.
Track emerging trends, viral videos, popular formats, sounds, hooks, and visual styles.
Regularly contribute ideas and examples to the team's creative idea bank.
Help identify opportunities to adapt successful trends and formats to fit our brand, products, and audience.

Preferred Experience

Experience with any of the following is a plus:
Social media management
Community management
Content creation
Influencer or creator marketing
Social media research
Meta Business Suite
TikTok
YouTube Studio
LinkedIn
Later, Hootsuite, Buffer, or similar scheduling platforms
Gmail, Google Drive, Google Apps
Dicord, Slack, Trello, or similar project management tools
ChatGPT, Claude, Gemini, Deepgram, Higgsfield or similar AI models