Digital Marketing Specialist

About the Role

Elderly Care Law Firm is looking for a skilled and organized Digital Marketing Specialist to manage our advertising, social media, online presence, newsletters, webinars, and event promotions.

The ideal candidate can independently manage marketing activities, create engaging content, and promote the firm's seminars, lectures, webinars, and community events.

Key Responsibilities

1. Meta Ads

Create, launch, and monitor Facebook and Instagram ad campaigns, primarily for event promotion and lead generation.

Target relevant audiences and optimize campaigns to increase registrations and qualified leads.

Monitor advertising budgets, results, and cost per lead.

2. Social Media Management

Manage the firm's Facebook and Instagram accounts.

Use Metricool to plan, schedule, and monitor social media content.

Edit and publish photos, graphics, Reels, and YouTube videos.

Maintain a consistent content calendar and brand identity.

3. Google Business Profiles

Publish regular posts and event announcements.

Monitor and respond professionally to reviews.

Keep profile content updated and track performance.

4. Website Blogs

Publish and format blog articles provided by the attorneys.

Optimize posts for basic SEO and ensure links, images, and formatting are correct.

5. Biweekly Newsletter

Prepare and distribute the firm's newsletter every two weeks using content provided by the attorneys.

Format email s, check links, and coordinate distribution schedules.

6. Demio

Set up and manage webinars, registration pages, and event details.

Coordinate reminders, promotional links, and follow-up communications.

Track registrations and attendance.

7. Additional Event Marketing

Coordinate promotional activities to increase event awareness and attendance, including postcards, Eventbrite listings, and other appropriate marketing channels.

Prepare promotional materials and coordinate campaign timelines.

Track registrations and results to identify opportunities for improvement.

Required Qualifications

Hands-on experience with Meta Ads Manager and paid advertising.

Experience managing Facebook , Instagram, Metricool, and other social media tools.

Strong skills in content scheduling, graphic design, photo editing, and video editing.

Familiarity with Google Business Profiles, website publishing, email newsletters, and webinar platforms.

Strong organizational skills, attention to detail, and written English communication.

Ability to work independently and manage multiple marketing tasks.

Expected Results

Effective Meta Ads campaigns that generate event registrations and qualified leads.

Consistent social media content and Google Business Profile updates.

Timely publication of blogs and biweekly newsletters.

Smooth webinar setup and promotion through Demio.

Coordinated marketing campaigns that increase event visibility, registrations, and attendance.

Regular reporting on campaign performance and recommendations.

Compensation & Benefits

Monthly Salary: $900–$1,000, depending on experience.

Performance Bonuses: Eligible for bonuses based on results after 90 days of employment.

Paid Time Off (PTO): Available after 90 days of employment.

HMO: Health Maintenance Organization benefits available after 90 days of employment.

Rice Subsidy: Available after 90 days of employment.

Paid Holidays: In accordance with company policy.

How to Apply

Please submit your resume and portfolio showcasing your Meta Ads campaigns, social media content, graphics, videos, and other marketing work.

Applicants should include examples of advertising results and explain how they have helped generate leads or event registrations.