B2B Lead Generation & Outreach Specialist – Matcha Brand

Mokané is a ceremonial grade matcha brand with wholesale customers in Canada, the USA, and the UAE. We supply cafes, bakeries, and restaurants, and we're looking for one person to help us find and start conversations with more of them.

Our main focus right now is cafes and bakeries in Ontario and the eastern US, so you'll need to work some hours that overlap with Eastern Time (EST).

This is a 40 hour per week role, with room to grow into full-time if it goes well.

What you'll do:

• Build lists of cafes, bakeries, restaurants, and specialty shops that serve (or should serve) matcha, using Google Maps, Instagram, and LinkedIn
• Find the right person at each business (owner, manager, or buyer) and their contact details
• Send personalized cold email s and Instagram DMs using our scripts, adapting them to each business
• Follow up consistently and reply to responses
• Hand over warm leads to us (sample requests, pricing inquiries, calls)
• Log every lead and conversation in our CRM and send a short weekly report

What we're looking for:

• Excellent written English. Your messages need to sound natural and human, not templated
• At least 1 year of B2B lead generation or cold outreach experience
• Experience reaching out to small business owners (food and beverage, hospitality, or wholesale is a big plus)
• Comfortable using cold email tools, contact finders, and a CRM
• Reliable, organized, and able to work without constant supervision

To apply, please send:
1. A short note on your outreach experience and the results you got (reply rates, calls booked, deals started)
2. One or two examples of cold email s or DMs you've written
3. The subject line "Matcha Outreach" so we know you read this post

Shortlisted applicants will get a small paid trial task.