Local SEO | Link Builder | GBP Specialist

We are looking for an experienced SEO & Google Business Profile Manager to manage and improve the online visibility of four websites and four Google Business Profiles (GBPs).

You will be responsible for keyword research, local SEO, on-page optimization and ongoing performance improvements. We need someone who can work independently, communicate clearly and turn SEO insights into practical actions that generate relevant traffic, enquiries and leads.

Key responsibilities
Website SEO

• Manage SEO strategy and day-to-day optimisation across four websites.
• Conduct keyword research to identify relevant search terms, customer intent and local opportunities.
• Optimise page titles, meta descriptions, headings, URLs, internal links and image alt text.
• Review and improve service pages, location pages and blog content.
• Identify content gaps and prepare clear content briefs or write SEO-friendly copy.
• Perform competitor research and regular website audits.
• Identify technical issues affecting crawling, indexing, mobile usability and page speed, and coordinate fixes with developers where needed.
• Monitor broken links, redirects, duplicate content, sitemaps and structured data.

Google Business Profile and local SEO

• Manage and optimise four Google Business Profiles, keeping business information, services, categories, hours and photos accurate.
• Publish relevant updates and posts.
• Monitor and respond professionally to customer reviews and questions.
• Maintain consistent business names, addresses and phone numbers across websites and local directories.
• Identify relevant citation and local link opportunities.
• Track local rankings, profile performance, website visits, calls and customer enquiries.
• Follow Google’s policies when managing profiles and implementing SEO activities.

Reporting and communication

• Send a daily report
• Monitor performance using Google Analytics 4, Google Search Console and relevant SEO tools.
• Provide clear monthly reports covering results, completed work, issues and next priorities.
• Manage tasks and priorities across all four websites and profiles.
• Communicate regularly with management, content writers and developers.
• Occasionally answer incoming customer phone calls when required, respond politely to basic enquiries and pass accurate messages to the appropriate team member.

Required experience and skills

• At least 2–3 years of hands-on SEO experience, with demonstrated results.
• Strong experience with local SEO, on-page SEO and Google Business Profile management.
• Confident keyword research skills, including search intent, keyword mapping and competitor analysis.
• Working knowledge of technical SEO and the ability to explain issues clearly.
• Experience using Google Analytics 4, Google Search Console and tools such as Ahrefs, Semrush, Screaming Frog or similar.
• Experience updating websites through WordPress or a similar content management system.
• Strong written and spoken English, including a professional and friendly phone manner.
• Ability to write and edit clear, useful website content.
• Good organisation, attention to detail and time management.
• Ability to work independently, take ownership and meet deadlines.
• A practical understanding of how SEO supports customer enquiries and business growth.

Desirable skills

• Experience managing multiple websites or business locations.
• Basic HTML, CSS and structured data knowledge.
• Experience with conversion optimisation, call tracking and lead tracking.
• Familiarity with review management and customer service.
• Ability to work with designers and developers to implement improvements.

What success looks like

• Accurate, well-maintained websites and Google Business Profiles.
• Improved visibility for relevant service and location searches.
• Growth in qualified organic traffic, calls and enquiries.
• Timely completion of SEO priorities and clear reporting.
• Professional communication with both the team and customers.