Short-Form Video Creator & Viral Reels Specialist

Instinctive Branding is a 15-year-old US based marketing agency seeking an exceptionally talented creative, results-driven, and detail-oriented Short-Form Video Creator who knows how to turn ideas and raw footage into engaging videos that capture attention, drive engagement and viral works be heat too.

This role is perfect for someone who understands more than just video editing. We’re looking for someone who knows how to create compelling hooks, tell stories through video, follow trends, and develop content that people want to watch, share, and engage with.

If you have created Reels that went viral or generated impressive organic views, we want to see your work!

Key Responsibilities

• Create and edit engaging short-form videos for Instagram Reels, TikTok, YouTube Shorts, and Facebook .
• Transform raw footage, interviews, and existing content into compelling short videos.
• Develop attention-grabbing hooks that capture viewers within the first 1–3 seconds.
• Add captions, transitions, music, sound effects, B-roll, and other creative elements.
• Research viral content, trending formats, and relevant audio to generate new ideas.
• Repurpose long-form content into multiple short-form videos.
• Follow brand guidelines and maintain visual consistency across client accounts.
• Collaborate with the team to brainstorm content ideas and improve video performance.
• Review available analytics and recommend ways to improve engagement and audience retention.
• Meet deadlines and manage video projects according to established content calendars and trackers.

Required Skills

• Advanced video editing skills using CapCut, Adobe Premiere Pro, Canva, or similar tools.
• Proven experience creating Instagram Reels, TikToks, YouTube Shorts, or other short-form videos.
• Strong understanding of hooks, storytelling, pacing, captions, and audience retention.
• Ability to identify trends and adapt them to different brands and audiences.
• Excellent attention to detail and a strong sense of visual storytelling.
• Ability to follow creative briefs, brand guidelines, and feedback.
• Comfortable using AI tools to support content research, ideation, scripting, and editing workflows.
• Ability to manage tasks independently and consistently meet deadlines.

Preferred Qualifications

• Previous experience as a Video Editor, Social Media Manager, or Content Creator.
• Experience creating videos that achieved high organic reach or went viral.
• Understanding of social media analytics, including views, watch time, shares, saves, and engagement.
• Experience editing talking-head videos, interviews, podcasts, educational content, or promotional videos.
• Ability to suggest creative concepts, write hooks, and improve existing video ideas.
• Strong written and verbal communication skills in English.

What We're Looking For
We want someone who is creative, curious, and proactive. Someone who doesn't simply follow instructions but can also bring fresh ideas to the table.
Our ideal candidate:

• Understands what makes people stop scrolling.
• Can explain why a video performed well and how to apply those lessons to future content.
• Is comfortable experimenting with different hooks, formats, and editing styles.
• Takes ownership of their work and pays attention to the little details.
• Is organized, reliable, and open to constructive feedback.
• Can work independently while collaborating with a creative team.
• Focuses on creating effective content, not just making videos look good.

Show Us Your Viral Reels!
This is an important part of your application. Without this, we aren’t interested.
We want to see what you've actually created and how your videos performed.

Please include:

• Links to at least 3–5 Reels, TikToks, or YouTube Shorts you personally created.
• Links to at least 2–3 of your best-performing videos, preferably those with high organic views.
• The view counts and engagement results for your strongest videos.
• A brief explanation of your role in each video, including whether you handled editing, scripting, concept development, filming, or the entire production.
• One example of a video you believe performed particularly well and a short explanation of why you think it succeeded.

Please be transparent about your individual contribution, especially if you worked as part of a team. We value genuine experience, creative thinking, and the ability to learn from performance data.

We're not expecting every video to go viral. We're looking for someone who understands what makes content effective and knows how to keep improving it.

Values We Admire

• Creativity in approach and problem-solving.
• Team players who collaborate well.
• Honest and transparent communication.
• Kindness and consideration toward others.
• Accountability and pride in delivering quality work.
• A positive attitude and someone who's fun to work with, even on Zoom!

How to Apply
Please include the following in your application:
1 Your resume.
2 A brief introduction about yourself and your video editing experience.
3 Your portfolio with direct links to your best videos.
4 Examples of high-performing or viral Reels, including view counts and engagement results.
5 A brief explanation of what made one of your videos successful.
6 The editing tools and AI tools you use.

Please change the subject line of your application to: "Look No Further! Great videos here.”
Shortlisted candidates may be invited to a brief interview and a small editing test using footage provided by our team.
Please note: Only shortlisted candidates will be contacted.

We're excited to meet you if you’re ready to bring creativity, strong editing skills, and a results-driven mindset to our team!