Social Media Strategy & Growth Manager – Singapore Real Estate

Social Media Strategy & Growth Manager – Singapore Real Estate

FULL-TIME | REMOTE | SENIOR / EXPERIENCED CANDIDATES ONLY

About Us

We are a Singapore-based real estate business looking for an experienced, strategic, and results-driven Social Media Strategy & Growth Manager to take full ownership of our social media direction, branding, marketing strategy, and lead generation.

This is a management and advisory-level position, not a basic content posting or video editing role.

We are looking for someone who can advise a Singapore Property Agent on what to do, what content to create, how to grow brand exposure, and how to convert social media attention into quality property buyer and seller enquiries.

You must be able to develop strategies, lead execution, analyse results, and proactively recommend improvements without waiting for daily instructions.

Your Main Mission

To build and manage an effective social media marketing system that:

1. Establishes a strong and recognisable Singapore Property Agent personal brand.
2. Increases exposure to the right Singapore audience.
3. Generates consistent, quality buyer and seller enquiries.
4. Improves content performance, audience engagement, and conversion.
5. Develops a long-term, sustainable social media growth strategy.

Key Responsibilities

1. Marketing Strategy & Advisory

This is the most important part of your role.

• Act as the main social media strategist and marketing advisor to the business owner.
• Assess our current social media performance and identify areas for improvement.
• Develop clear monthly and quarterly marketing strategies.
• Advise what types of content we should produce, why they will work, and what results we should aim to achieve.
• Recommend the best approaches for growing brand awareness and generating property leads.
• Research successful Singapore property agents, competitor strategies, and market opportunities.
• Identify new marketing channels, content formats, and growth opportunities.
• Proactively propose solutions when performance is below expectations.
• Provide strategic recommendations based on data, market research, and audience behaviour.

2. Overall Social Media Management

Take ownership of our social media operations across:

• TikTok
• Instagram
• Facebook
• YouTube Shorts

Responsibilities include:

• Plan and manage weekly and monthly content calendars.
• Develop an appropriate posting frequency and distribution strategy for each platform.
• Oversee content quality, consistency, and branding.
• Coordinate with video editors, designers, and other marketing support staff.
• Provide clear instructions and creative direction to the editing team.
• Review completed content and recommend improvements.
• Manage content scheduling and publishing workflows.
• Ensure marketing activities are completed on time.

You are responsible for managing the entire social media process, not necessarily doing all the editing yourself.

3. Content Strategy & Creative Direction

• Develop engaging content ideas specifically for Singapore property buyers and sellers.
• Plan content themes around HDB resale, private properties, property investment, market education, and personal branding.
• Propose attention-grabbing hooks, video concepts, captions, and calls to action.
• Advise the Property Agent on what videos to record and how to present them effectively.
• Prepare video briefs, scripts, talking points, and filming plans.
• Identify trending topics and adapt relevant formats to Singapore real estate.
• Develop a balance of educational, entertaining, branding, and lead generation content.
• Repurpose existing property videos to maximise content value.

4. Lead Generation & Marketing Funnel

• Develop strategies to attract homeowners considering selling their properties.
• Create campaigns to generate genuine buyer and seller leads.
• Improve conversions from content views to profile visits, WhatsApp enquiries, and appointments.
• Recommend improvements to social media profiles, landing pages, and lead capture processes.
• Work with our PA / inbound sales team to ensure enquiries are properly tracked.
• Measure which content and campaigns generate the most qualified leads.
• Propose paid advertising strategies where appropriate.
• Manage or coordinate approved Meta advertising campaigns if experienced.

Our priority is not just followers or viral videos. We want measurable business opportunities.

5. Performance Analysis & Growth Optimisation

• Monitor account growth, reach, video retention, engagement, and conversions.
• Analyse successful and underperforming content.
• Explain what is working, what is not, and why.
• Recommend specific changes to improve results.
• Conduct regular content testing and optimise future strategies.
• Track qualified buyer and seller enquiries generated through social media.
• Present weekly performance reports and monthly strategy reviews.
• Develop clear action plans to improve future performance.

Every report should answer:

1. What worked?
2. What did not work?
3. Why?
4. What should we change?
5. What should we do next?

6. Team Coordination & Accountability

• Lead and coordinate our social media content workflow.
• Work closely with video editors, designers, and administrative support.
• Establish deadlines, priorities, and content production schedules.
• Monitor deliverables and ensure timely completion.
• Resolve workflow issues and recommend process improvements.
• Take ownership of agreed marketing targets and execution quality.
• Escalate matters requiring the business owner's approval.

Mandatory Requirements

• Minimum 3 years of proven experience in social media management, digital marketing, or content strategy.
• Previous experience developing and managing successful social media growth strategies.
• Strong understanding of personal branding and lead generation.
• Experience managing content creators, video editors, or marketing workflows.
• Proven ability to analyse performance and translate insights into actionable plans.
• Strong knowledge of TikTok, Instagram, Facebook , and YouTube marketing.
• Able to demonstrate actual account growth, successful campaigns, and business results.
• Excellent English communication and presentation skills.
• Strong leadership, creative thinking, and problem-solving abilities.
• Proactive, independent, highly organised, and results-oriented.
• Able to work quickly and effectively in a fast-paced environment.
• Comfortable taking responsibility for planning, execution, and performance reviews.

Highly Preferred:

• Experience managing social media for Singapore real estate agents.
• Understanding of Singapore HDB, condominium, and property buyer/seller audiences.
• Experience with Meta Ads and performance marketing.
• Experience growing a professional personal brand.

This position is NOT suitable for beginners, basic social media posters, or candidates who require constant supervision.

What We Expect From You

You should be someone who:

• Thinks like a marketing manager, not just a content creator.
• Comes to meetings with ideas and recommendations.
• Understands how branding, marketing, and lead generation work together.
• Takes initiative to identify problems and propose solutions.
• Can challenge existing strategies with constructive, data-backed suggestions.
• Understands the importance of speed, quality, and results.
• Takes ownership of the overall social media direction.

We do not want to provide every idea or instruction ourselves.

We want you to be the expert who advises us on how to grow.

Expected Deliverables

Weekly:

• Updated content and publishing plan.
• Creative briefs and filming recommendations.
• Coordination with editors and marketing support.
• Social media performance updates.
• Practical recommendations for improvement.

Monthly:

• Comprehensive social media growth report.
• Analysis of brand reach, engagement, and lead generation.
• Competitor and market opportunity review.
• Next month's content strategy and campaign plan.
• Clear priorities, improvement actions, and recommended experiments.

Working Arrangements

• Full-time, 40 hours per week.
• 100% remote, Philippines-based.
• Working hours aligned with Singapore time (GMT+8).
• Work directly with the Singapore Property Agent and support team.
• Long-term position with growth opportunities.

Salary

Depending on relevant experience, strategic capabilities, and proven performance.

Higher compensation may be considered for exceptional candidates with a strong track record.

Performance-based incentives may be offered.

How to Apply

Please submit:

1. Your updated CV.
2. Number of years in social media management and marketing strategy.
3. Links to at least two social media accounts you have managed.
4. Examples of marketing strategies you developed and the results achieved.
5. Evidence of brand growth or lead generation performance.
6. Your experience managing creative teams and content workflows.
7. Your expected monthly salary.

Mandatory Screening Questions

Question 1 – Strategic Thinking

If you were appointed to manage the entire social media presence of a Singapore Property Agent, what would be your first 30-day action plan?

Question 2 – Lead Generation

What strategies would you implement to attract Singapore homeowners interested in selling their HDB flats or condominiums?

Question 3 – Performance Improvement

If we consistently post videos but our enquiries and engagement remain low, how would you identify the problems and improve results?

Question 4 – Past Results

Share an example of a brand or account you managed. Explain the strategy you developed, what you changed, and the measurable improvement achieved.

IMPORTANT

We are hiring a SOCIAL MEDIA STRATEGY & GROWTH MANAGER — NOT A CONTENT UPLOADER.

We need someone who can LEAD, ADVISE, PLAN, EXECUTE, ANALYSE, and DRIVE GROWTH.

Our goal is to build a strong Singapore Property Agent brand that generate