Virtual Assistant & Business Growth Coordinator

Virtual Assistant & Business Growth Coordinator

Remote | Part-time | 15 hours per week initially | AUD $12–$18 per hour

About the Business

I operate two complementary businesses:

• Sports Coaching Business: Based in Sydney, Australia, providing speed, agility, power and endurance coaching through private sessions, small groups and larger after-school group programs.
• Online Training Business: A Shopify store selling downloadable speed, agility and athletic performance training programs to customers in Australia, the United States, the United Kingdom and other international markets.

I am looking for a proactive, organised and commercially minded Virtual Assistant to help manage day-to-day business activities, attract new customers, improve operational efficiency and support the growth of both businesses.

This is an opportunity for someone who wants more than a routine administrative role. I am looking for someone who takes initiative, identifies opportunities and follows tasks through to completion.

The Role

You will work directly with the business owner to support administration, lead generation, customer service, e-commerce and marketing coordination.

Initially, you will focus on executing tasks and generating new business opportunities. As you become familiar with the businesses and demonstrate strong performance, there will be an opportunity to take greater responsibility for day-to-day operations.

Key Responsibilities

1. Lead Generation & Business Development

• Research potential customers, sporting clubs, schools, academies and other relevant organisations.
• Build and maintain an organised database of prospective clients.
• Identify opportunities to promote coaching services throughout Sydney.
• Prepare and coordinate outreach to potential customers and business partners.
• Follow up enquiries and prospective customers.
• Help organise trial sessions, consultations and appointments.
• Track leads, responses, bookings and conversions.
• Identify practical opportunities to increase coaching enrolments and revenue.

2. Shopify & E-commerce Management

• Maintain and update Shopify product listings and descriptions.
• Check that downloadable products and customer instructions are working correctly.
• Assist with customer enquiries and routine order-related administration.
• Research potential product improvements and promotional opportunities.
• Monitor basic website traffic, product performance and sales.
• Help identify opportunities to improve the customer shopping experience.

3. Social Media & Marketing Support

• Schedule approved Instagram and Facebook content.
• Organise content calendars and promotional activities.
• Research relevant sports performance and training topics.
• Assist with preparing captions, promotional email s and marketing materials.
• Monitor basic marketing performance and report useful findings.
• Help coordinate campaigns designed to attract coaching clients and online customers.

4. General Business Administration

• Manage and organise routine email correspondence.
• Maintain spreadsheets, customer records and task lists.
• Assist with scheduling, appointments and follow-ups.
• Keep business documents and information organised.
• Prepare weekly reports covering completed tasks, enquiries, leads and sales activity.
• Identify opportunities to streamline repetitive tasks and improve business processes.

Who We Are Looking For

The ideal candidate is reliable, proactive and comfortable working independently.

You should be someone who:

• Takes initiative rather than waiting for instructions on every task.
• Has strong written and spoken English.
• Communicates clearly and consistently.
• Is highly organised and pays attention to detail.
• Can manage competing priorities and meet deadlines.
• Enjoys researching opportunities and helping businesses grow.
• Is comfortable communicating professionally with prospective customers.
• Can identify problems and suggest practical solutions.
• Is willing to learn new systems and take on additional responsibility.

Skills & Experience

Essential or strongly preferred:

• Previous experience as a Virtual Assistant, Administrative Assistant or Business Support Assistant.
• Experience with lead generation, customer service or business development.
• Familiarity with Google Workspace, spreadsheets and online business tools.
• Good written communication and research skills.
• Experience managing tasks and reporting progress.

Highly desirable:

• Shopify experience.
• Instagram and Facebook business account management.
• Social media scheduling and content coordination.
• CRM systems and lead tracking.
• E-commerce customer service.
• Experience supporting a small business or online business owner.
• An interest in sport, fitness, athletics or sports performance.

You do not need to be an expert in every area. Reliability, initiative, communication and a willingness to learn are essential.

Working Arrangements

• Location: Remote; applicants worldwide are welcome.
• Hours: Approximately 15 hours per week initially, with the potential to increase.
• Rate: AUD $12–$18 per hour, depending on relevant experience and capability.
• Working relationship: Ongoing opportunity for the right candidate.
• Communication: Regular updates and a weekly performance report.
• Growth opportunity: Potential progression into a Business Operations Manager role as the business grows and responsibilities expand.

Some overlap with Sydney business hours will be required for communication and customer follow-ups.

What Success Looks Like

During the first three months, the successful candidate will be expected to:

• Establish organised administrative systems.
• Build and maintain a useful database of prospective coaching customers.
• Consistently follow up leads and customer enquiries.
• Support Shopify operations and customer service.
• Coordinate social media and promotional activities.
• Provide clear weekly reports.
• Identify opportunities to improve processes and support revenue growth.
• Gradually take ownership of agreed responsibilities with less supervision.

Performance will be assessed on reliability, quality of work, initiative, lead quality, follow-up consistency and contribution to business objectives.

Career Development

I want to build a long-term working relationship with the right person.

The initial position is hands-on and execution-focused. However, a candidate who demonstrates initiative, sound judgement and strong organisational skills may progressively take responsibility for managing routine business operations, coordinating workflows and recommending improvements.

The longer-term opportunity is to become a trusted member of the business who helps keep operations running smoothly while supporting continued growth.

How to Apply

Please include the following in your application:

1. A brief introduction about yourself and your relevant experience.
2. Examples of your previous work in administration, lead generation, customer service, Shopify or marketing support.
3. The tools and software you have experience using.
4. Your hourly rate in Australian dollars.
5. Your availability, time zone and ability to overlap with Sydney business hours.
6. A brief example of how you have helped a business save time, improve its processes or attract new customers.

Please also answer this question:

Imagine you have just joined our business. How would you go about identifying and attracting new customers for a Sydney-based speed and agility coaching business while also supporting an online Shopify store selling downloadable training programs?

I am looking for someone who can think independently, communicate well and turn ideas into practical action.

I look forward to finding the right person to grow with the business.