Marketing Coordinator

Company: Rentercasa
Position: Marketing Coordinator
Employment Type: Full-Time
Schedule: Monday–Friday, aligned with U.S. Eastern Time
Compensation: ₱40,000–₱50,000 PHP per month, based on experience and qualifications
Industry: Property Management | Co-Living | Residential Real Estate

POSITION SUMMARY

Rentercasa is seeking a creative, organized, and results-driven Marketing Coordinator to coordinate and execute day-to-day marketing initiatives for our growing co-living and property management business.

The Marketing Coordinator will be responsible for increasing occupancy, generating qualified renter and property-owner leads, managing digital marketing channels, creating engaging content, maintaining property listings, and tracking marketing performance.

This is a performance-focused marketing position. Success is measured not simply by posts, views, or followers, but by qualified leads, applications, occupied rooms, new property-management opportunities, and revenue growth.

KEY RESPONSIBILITIES

Property & Co-Living Marketing

• Develop and execute campaigns designed to fill available Rentercasa rooms and properties.
• Create compelling advertisements for available rooms and rental properties.
• Maintain accurate, attractive, and up-to-date property listings.
• Market vacancies across Facebook Marketplace, Facebook Groups, Craigslist, Roomies, Roomster, and other applicable rental platforms.
• Identify new websites, platforms, groups, organizations, and partnerships that can generate renter leads.
• Monitor competitor pricing, promotions, advertising, and positioning.
• Work closely with Leasing to identify properties requiring additional marketing attention.
• Develop campaigns and promotions for properties experiencing extended vacancy.
• Help drive Rentercasa’s goal of reducing vacancy and increasing portfolio occupancy.

Digital & Social Media Marketing

• Coordinate Rentercasa’s social media presence and marketing calendar.
• Create and schedule content for Facebook , Instagram, LinkedIn, YouTube, and other relevant platforms.
• Develop short-form videos, graphics, property advertisements, reels, and promotional content.
• Maintain consistent Rentercasa branding, messaging, fonts, colors, and visual standards.
• Respond to or appropriately route inquiries generated through marketing channels.
• Identify trending content and marketing opportunities relevant to housing, co-living, real estate, and property management.

Lead Generation
Develop and coordinate marketing strategies targeting renters and co-living members, property owners and investors, real estate agents and brokers, employers and workforce-housing partners, veterans organizations, housing agencies, relocation organizations, community organizations, universities and student-housing opportunities, and referral partners.

Build and maintain lead-generation campaigns that consistently produce qualified opportunities for the Leasing and Business Development teams.

Business Development Marketing

• Create marketing materials designed to attract new property-management clients.
• Support email , social media, and direct-outreach campaigns targeting property owners and investors.
• Develop presentations, flyers, brochures, landing-page copy, and other sales collateral.
• Assist with campaigns promoting Rentercasa’s co-living and property-management services.
• Coordinate with leadership and Business Development on growth initiatives and new-market launches.

Email , CRM & Marketing Automation

• Assist with lead-nurture campaigns through Follow Up Boss and other company systems.
• Create email and text campaigns for renter leads, owners, investors, and referral partners.
• Maintain organized lead lists and marketing databases.
• Support automated follow-up campaigns.
• Track lead sources to determine which marketing channels produce the strongest results.

Content & Brand Management
Create and coordinate marketing content including property advertisements, social media posts, reels and short-form videos, email campaigns, flyers, brochures, owner marketing materials, leasing promotions, blog and website content, testimonials, and success stories.

Ensure all marketing materials accurately represent Rentercasa’s services and brand.

PERFORMANCE & REPORTING

The Marketing Coordinator will maintain a weekly marketing scorecard and report results to management.

Key Performance Indicators

• Qualified renter leads generated
• Applications generated
• Marketing-generated move-ins
• Cost per qualified lead
• Lead-to-application conversion rate
• Application-to-move-in conversion rate
• Occupancy improvement
• Number of property listings actively marketed
• Owner/investor leads generated
• Property-management appointments generated
• Social media reach and engagement
• Website traffic
• Email campaign performance
• Response time to marketing inquiries
• Lead-source performance
• Marketing ROI

The Marketing Coordinator should continually identify which channels are producing leases and revenue and recommend shifting resources away from channels that are not performing.

WEEKLY EXPECTATIONS

• Review all current vacancies.
• Identify priority properties requiring additional marketing.
• Confirm listings are active and accurate.
• Launch or refresh advertisements.
• Review lead volume and conversion by source.
• Coordinate with Leasing regarding lead quality and occupancy needs.
• Review social media and content performance.
• Develop new lead-generation opportunities.
• Submit a weekly marketing scorecard and action plan.
• Recommend specific actions for properties that are not receiving sufficient leads.

QUALIFICATIONS

• Previous experience in marketing, digital marketing, social media, lead generation, real estate marketing, or a related field.
• Strong written English communication skills.
• Experience creating social media content and marketing materials.
• Comfortable working with Canva or similar design platforms.
• Understanding of Facebook Marketplace, Facebook Groups, Instagram, LinkedIn, and other digital marketing channels.
• Ability to coordinate multiple campaigns and deadlines simultaneously.
• Strong attention to detail and organizational skills.
• Comfortable working independently in a remote environment.
• Analytical mindset with the ability to interpret marketing data.
• Ability to collaborate with Leasing, Operations, Business Development, and leadership.

PREFERRED EXPERIENCE

Experience with property management, real estate, co-living, apartment leasing, rental marketing, lead generation, CRM systems, Follow Up Boss, Canva, ManyChat, email marketing, Meta Business Suite, Google Workspace, and video editing is a plus.

IDEAL CANDIDATE

The ideal candidate is creative, organized, proactive, and highly accountable to results. You enjoy testing new marketing strategies, analyzing performance, finding unconventional ways to generate leads, and quickly changing direction when something isn’t working.

You should be comfortable working in a fast-growing company where priorities can change quickly and where marketing directly impacts occupancy and revenue.

REPORTING STRUCTURE

The Marketing Coordinator reports to the Chief of Staff/Executive Leadership and works closely with the Leasing Manager, Leasing Specialists, Operations Manager, Business Development, Collections/Member Support, and Property Management Leadership.

SUCCESS IN THIS ROLE

Success means Rentercasa has a consistent pipeline of qualified renter and owner leads, properties receive strong marketing exposure, vacancies are aggressively addressed, the Rentercasa brand is professionally represented, and marketing activities can be directly connected to occupancy, portfolio growth, and revenue.

APPLICATION & SCREENING PROCESS

How to Apply

Applicants should submit the following:

• Updated resume.
• Link to a marketing portfolio or 3–5 examples of work, if available.
• A 1–2 minute introduction video explaining who you are, your relevant marketing experience, the tools/platforms you have used, and why you believe you would be a strong fit for Rentercasa.
• Written responses to all screening questions below.

SCREENING QUESTIONS
1. Tell us about your marketing experience. What types of companies, products, services, or industries have you marketed?
2. Describe a marketing campaign you personally helped execute that generated measurable leads, sales, applications, bookings, or another business result. What was the goal, what actions did you take, and what were the results?
3. What experience do you have marketing rental properties, real estate, property management, co-living, apartments, or housing-related services? If you have no direct experience, explain how your previous marketing experience would transfer to this role.
4. Rentercasa has several vacant rooms in a property, and the current marketing efforts have generated very few qualified leads over the past two weeks. As the Marketing Coordinator, what are the first five actions you would take to improve inquiries and increase applications? Please explain your priorities and why you would take those actions.
5. Suppose you are managing several marketing tasks, including publishing property listings, creating social media content, responding to lead-generation needs, and preparing a campaign report. At the same time, your manager asks you to launch an urgent marketing campaign for a property with multiple vacancies. How would you prioritize your tasks, communicate with your manager, and ensure that important deadlines are not missed?
6. Imagine that a property listing is receiving many inquiries, but most prospects are not qualified or do not proceed to schedule a viewing. How would you identify the problem and improve the quality of leads and conversion rate? What information would you review, and what changes would you make to the marketing strategy?
7. Which marketing platforms and tools are you comfortable using? Please