Brand and Online Presence Manager for a Private Individual – Part-Time, Long-Term

I'm looking for someone to manage my personal brand and online presence. It's for a private project in the fertility space. I'll explain the details on a call. It's legal and ethical, but it's personal, so I'm not posting the details here.

The role covers brand strategy, website, content, photos, copywriting, community management, and tracking results. I already have someone handling day-to-day replies and admin, and she will continue in that role. You would work directly with me and take ownership of the overall brand and strategy.

You don't need to be an expert in this field. I'm looking for someone smart who can take a goal, figure out the how, and run with it without much direction from me. Strong writing, good judgment, and discretion are important.

Hours are flexible, with about 2 hours a day of overlap with North American Eastern Time. Salary is negotiable for the right person.

To apply, please answer this question in under 150 words instead of sending a standard application: someone is choosing between two strangers for an important decision. Both are qualified. One writes very well, the other shares every document up front. Who wins, and what should the winner's first message say? Start your reply with the word "baseline."