B2B Marketing Manager — Content, Website & Digital Marketing

Job description

NDITIVE is a Canadian technology company developing sensing, embedded systems, and AI solutions for industrial applications. We are looking for a hands-on Marketing Manager to organize and execute our marketing activities, strengthen our online presence, and turn technical information into clear, engaging content.

You will work directly with our CEO, who leads marketing strategy, and coordinate with our technical team and design support. This role combines marketing coordination, strong writing, website content management, and campaign execution.

Your responsibilities

• Turn business priorities into a practical monthly marketing plan and weekly deliverables.
• Write and improve website content, including product pages, landing pages, company updates, articles, and case studies.
• Publish approved content through our website’s content management system and coordinate layout improvements with design or development support.
• Manage LinkedIn content, including post writing, scheduling, relevant hashtags, and engagement tracking.
• Prepare email newsletters and targeted campaigns for customers, partners, and other company audiences.
• Develop written content for sales presentations, brochures, product datasheets, company profiles, and exhibition materials.
• Translate technical information into clear customer benefits, working with our engineers to confirm accuracy.
• Prepare clear briefs for designers and coordinate revisions through to completion.
• Support lead generation through landing pages, enquiry forms, downloadable materials, and coordinated follow-up with the sales team.
• Apply basic SEO practices and monitor website traffic, enquiries, and campaign results.
• Maintain an organized content calendar and marketing asset collection.
• Provide a short weekly report covering completed work, results, priorities, and decisions needed.

What we are looking for

• Previous experience in B2B marketing, preferably with technology, engineering, industrial products, or software companies.
• Excellent written English and the ability to produce clear, professional copy.
• Hands-on experience managing website content and publishing pages through a CMS.
• Experience with LinkedIn marketing, email campaigns, SEO fundamentals, and website analytics.
• Strong organization and the ability to manage several deliverables independently.
• Ability to understand unfamiliar technical topics and ask useful questions.
• Comfortable using AI tools for research and drafting, with careful editing and fact-checking.
• Willingness to coordinate regularly with a Canadian team.

Helpful additional skills

• HubSpot or a similar CRM and email marketing platform.
• Basic HTML/CSS and experience building landing pages.
• Canva, Figma, or Adobe tools for simple edits and design collaboration.
• Experience supporting product launches, trade shows, or technical sales teams.

What success looks like

During your first month, you will review our existing marketing materials and website, establish a clear content calendar, identify priority improvements, and begin delivering approved website updates, LinkedIn content, and marketing copy.