Creative Strategist

About JBI
JBI Advertising is a performance marketing agency obsessed with results. We engineer predictable, scalable lead generation for ambitious companies across legal, financial and home-improvement verticals — combining data, testing and bold creative to drive real growth. We're a tight team of strategists, media buyers and video editors who move fast, stay curious, and genuinely care about doing great work.

02 - The Role
As a Creative Strategist, you'll be responsible for coming up with compelling ad angles, creative concepts and performance-driven strategies that help our clients scale. You'll collaborate closely with video editors, media buyers and the wider team to bring ideas to life — from brainstorming hooks to briefing production-ready assets.

03 - What we're looking for

• You have 3+ years of digital marketing experience.
• You understand paid media and the types of content that convert.
• You think in angles and hooks, not pretty layouts.
• You enjoy brainstorming ad angles and concepts, then bringing them to life.
• You're detail-orientated, organised and able to manage multiple projects simultaneously.
• You're open-minded and willing to learn.
• You're comfortable communicating learnings with both team members and clients.
• You love all things performance marketing — reading blogs, listening to podcasts and hunting down new strategies is fun for you.

04 - What you'll be doing

• Brainstorm ad angles and hook variations weekly, then brief them to the editing team for production.
• Translate client briefs into sharp creative angles and maintain a 'Master' client document for each account.
• Script hooks and concepts for the video and design team.
• Brief media buyers on which angles to test and why.
• Keep a pulse on the industry — what's working (and not working) for others, ad policy updates and platform shifts — and use it to inspire new concepts.
• Read performance data and double down on winning concepts.

05 -Team Interaction

💬 Slack
Slack is where everything happens — client wins, creative feedback, questions, memes and weekend plans. It's the heart of our team, remote or in-office.

📞 Weekly Calls & Creative Training
Weekly team check-ins, creative reviews and training sessions keep everyone connected and continuously learning. Calls typically run between 2pm–6pm GMT on Mondays and Wednesdays.

✈️ Retreats & Team Socials
We're hybrid-first but love getting together in person. Quarterly team meet-ups, Summer and Winter socials and retreats are a big part of our culture — celebrating wins, reflecting on progress and having fun.

📈 Growth & Development
Growth doesn't stop once you're hired. Whether it's learning from the team around you, joining training sessions, taking on new challenges or developing your leadership skills, we'll support you in growing personally and professionally.

🎉 Culture
Building a strong culture matters to us. From quarterly games days and team lunches to wellness sessions and challenges, we're always looking for new ways to bring the team together and make JBI a great place to work.

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