Media Buyer

About JBI
JBI Advertising is a performance marketing agency obsessed with results. We engineer predictable, scalable lead generation for ambitious companies across legal, financial and home-improvement verticals — combining data, testing and bold creative to drive real growth. We're a tight team of strategists, media buyers and video editors who move fast, stay curious, and genuinely care about doing great work.

02 The Role
We're a fast-growing UK pay-per-lead marketing agency focused on high-volume lead generation for clients in the legal claims sector — personal injury, financial claims, US motor vehicle a ---------- and more. As a Media Buyer, you'll understand the pay-per-lead model at a strategic level, managing campaigns that generate thousands of leads every month while building the internal systems required to support consistency and guidance for junior media buyers.

03 What we're looking for

• You have 3+ years experience managing direct response CPL lead generation in B2C verticals like Personal Injury, Home Improvement or Finance.
• You've proven experience managing profitable lead generation campaigns.
• You have strong analytical and data interpretation skills.
• You've managed campaigns across Meta, TikTok, Google and X.
• You understand landing page optimisation and conversion rate optimisation.
• You have experience with tracking tools and integrations such as Google Tag Manager and Zapier.
• You've built systems or processes that improve media buying operations.
• You can manage multiple campaigns simultaneously in a fast-paced environment.

04 - What you'll be doing

• Develop and execute scalable media buying strategies for lead generation campaigns across Meta, Google, X and TikTok.
• Plan campaign structures, audiences, creatives and funnels to maximise ROI.
• Launch, monitor and optimise campaigns to hit target CPLs and CVRs across multiple advertising platforms.
• Manage campaign budgets and ensure efficient allocation of ad spend.
• Continuously test audiences, creatives and funnels to improve performance.
• Build and maintain systems and SOPs that improve media buying efficiency, consistency and quality control.
• Analyse campaign data to identify trends, opportunities and inefficiencies, and use it to guide scaling decisions and budget allocation.
• Conduct market and competitor research to inform campaign strategy.
• Produce performance reports with actionable insights using Google Sheets and other reporting tools.
• Write direct response copy and video scripts, and develop static ad creatives to improve performance.
• Build and optimise landing pages and quiz funnels designed to maximise lead conversions.
• Implement and manage tracking with Google Tag Manager and integrate marketing tools via Zapier.

05 Team Interaction
💬 Slack
Slack is where everything happens — client wins, creative feedback, questions, memes and weekend plans. It's the heart of our team, remote or in-office.

📞 Weekly Calls & Creative Training
Weekly team check-ins, creative reviews and training sessions keep everyone connected and continuously learning. Calls typically run between 2pm–6pm GMT on Mondays and Wednesdays.

✈️ Retreats & Team Socials
We're hybrid-first but love getting together in person. Quarterly team meet-ups, Summer and Winter socials and retreats are a big part of our culture — celebrating wins, reflecting on progress and having fun.

📈 Growth & Development
Growth doesn't stop once you're hired. Whether it's learning from the team around you, joining training sessions, taking on new challenges or developing your leadership skills, we'll support you in growing personally and professionally.

🎉 Culture
Building a strong culture matters to us. From quarterly games days and team lunches to wellness sessions and challenges, we're always looking for new ways to bring the team together and make JBI a great place to work.

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