Web and UI Designer

ABOUT illumination

illumination is a fractional Chief Marketing Officer practice founded by Mandy MacPhee. I help leaders in financial services build the marketing foundations their companies need to grow past what instinct and effort alone can carry. Clients include wealth management firms, fintech companies and professional services businesses across North America.
illumination is an AI-forward practice. AI is part of how the work gets produced every day, from imagery and copy through to website builds. Figma designs feed directly into AI build tools, which gets approved designs into production faster. That puts a lot of weight on how your Figma files are structured. The AI builds from exactly what is in the file, so your naming, auto layout and components all show up in the finished site.
The team is small, and you will work directly with me. No account manager or corporate layer sits between you and the work. Clients see your designs first, so quality and consistency carry a lot of weight here.
ABOUT THE ROLE

I am hiring a Web and UI Designer to design client websites and landing pages in Figma. You will take each project from wireframe to final, development-ready design. A developer builds from your files, so this role involves no coding or CMS work.
Website work takes most of your time. The rest goes to graphic design and video for client campaigns, including social media graphics, ad creatives, email templates, custom imagery, video editing and motion graphics.
Hours range from 15 to 30 per week, depending on the client work in progress. The role is ongoing.
WHAT YOU WILL BE DOING

Wireframes and User Flow
Before any visual design starts, you will map how a visitor moves through the site. That covers which pages exist, how they link, what each page needs to say and where the contact points sit. Wireframes are low fidelity and carry no branding. I review and approve them before high-fidelity work begins.
Website and Landing Page Design
You will design full websites, single pages and campaign landing pages. Approved wireframes become high-fidelity designs with final typography, colour, imagery and components. Every design needs desktop and mobile versions. Layouts should move visitors toward one clear action, such as booking a call or submitting a form.
Clickable Prototypes
You will link Figma pages into prototypes so clients and I can click through a site from start to finish before it goes to development. That includes interactive elements like accordions, tabs and form layouts.
Design Systems and Components
For each client, you will set up a Figma design system with colour and type styles, spacing rules, buttons, form fields, cards and reusable components. Pages get built from those components. The site stays consistent, and new pages take less time to produce.
Handoff to Production
Your Figma files go into AI build tools such as Claude and Google AI Studio. A developer finishes and launches the site from there. You will structure every file so both the AI and the developer can read it: named layers and frames, auto layout throughout, components instead of one-off elements, and specs in Dev Mode. You will also export assets, note interactions and responsive behaviour, answer questions during the build, and check the live site against your designs.
Multi-Brand Design
Each client has its own brand guidelines. You will move between brand systems without mixing visual identities, and every piece you produce follows that client's brand standards.
Digital Graphic Design
You will produce social media graphics, digital ad creatives in multiple sizes, email templates and web graphics. There is less of this than website work, but it is steady.
Video Editing and Motion Design
You will edit video for client campaigns and social media. That means cutting footage from different sources, adding branded titles, captions, overlays and transitions, and exporting final files sized for each channel. You will also design motion graphics, such as animated social posts, short promotional clips and animated elements for websites.
Custom and AI-Generated Imagery
You will create custom visuals for client sites and campaigns, including composited images and illustrations. For some clients, you will generate images with AI tools such as Gemini and then edit them to production standard. Raw AI output is a starting point. I expect it refined before it goes into a design.
WHAT I NEED FROM YOU

Required
At least 3 years of web or UI design experience, with a portfolio that includes live websites built from your designs.
Advanced Figma skills, including auto layout, components and variants, styles and variables, prototyping and Dev Mode handoff.
Hands-on experience using Claude, Gemini or ChatGPT in your day-to-day work. You should be comfortable writing detailed prompts, refining output over several rounds, and recognizing when the output needs more work before it can be used.
Experience creating wireframes and turning them into high-fidelity designs.
Responsive design for desktop, tablet and mobile.
Enough understanding of how sites get built to design layouts a developer can produce in Webflow, WordPress, Squarespace or GoHighLevel.
Working knowledge of accessibility basics like colour contrast, readable type sizes and well-labelled forms.
Video editing and motion design skills, with samples in your portfolio. You can edit footage, add branded titles, captions and transitions, and create animated graphics for social media and the web in Premiere Pro, After Effects, CapCut or similar tools.
Proficiency in Adobe Photoshop and Illustrator.
Canva Pro for fast social media production.
Experience with AI image generation (Gemini, Midjourney, Adobe Firefly or similar), and the editing skill to bring that output to production quality.
Strong written English. Briefs and status updates are in English, and I expect you to ask questions when a brief is unclear.
A reliable internet connection, a computer that runs Figma, Adobe tools and video editing software without lag, and a distraction-free place to work.
Preferred
Design experience in financial services, wealth management, fintech or professional services.
Agency or freelance experience managing several client brands at once.
Experience with AI tools that build from Figma files, such as Claude through the Figma connector, Google AI Studio or Figma Make.
An eye for conversion, including page hierarchy, headline placement and how layout affects form completion.
Experience using Notion for briefs and project tracking.