Media Visibility & Discoverability Consultant Position

About Us
AVETTA Global LLC is a family of five companies operating in information technology. Each brand has its own audience, but they share one goal: to be found, recognized and trusted wherever customers look for answers.

Our companies include:

• Central Coast I.T. — your local I.T. partner.
• The MSP Cloud — custom cloud and I.T. solutions for MSPs.
• The MMSP — wholesale managed services platform for MSPs who want to deliver more without hiring more.
• FoxMar Affiliates — a publisher network that generates and verifies high-intent leads across industries.
• Maiker Labs — designs and builds the data, model, and governance layers a real AI program needs — then works inside your team until it's yours to run.

The Opportunity
We are hiring a Media Visibility & Discoverability Consultant to make every one of our companies easy to find across search engines, social media, print media and AI-powered search.

You will build and run a unified visibility strategy for the whole portfolio, while tailoring it to each brand. You will report to the Director of Operations and work with company leadership and any in-house or agency teams.

Today's buyers find vendors through Google, LinkedIn, industry publications, peer communities and AI assistants like ChatGPT, Gemini, Perplexity and Claude. We need one expert who understands how all of these connect.

Key Responsibilities

Strategy and audit

• Audit each company's current visibility across search, social, print and AI search, and set a baseline.
• Build a portfolio-wide visibility plan with clear priorities, budgets and timelines for each brand.
• Keep brand names, descriptions and contact details consistent everywhere they appear.

Search engines (SEO and SEM)

• Lead technical, on-page and off-page SEO for each company website.
• Manage Google Business Profiles, local listings and online reviews, especially for Central Coast I.T.
• Plan and oversee paid search campaigns (Google Ads, Microsoft Ads) where they make sense.

Social media

• Set platform strategy for each brand (LinkedIn first, plus YouTube, X and Facebook where they fit).
• Create or direct content calendars, paid social campaigns and community management.
• Build presence in channel communities, podcasts and industry events (e.g. r/msp, MSP peer groups, IT trade shows).

Print and traditional media

• Secure earned coverage through press releases, media pitches and journalist relationships.
• Place and manage advertising in IT and channel trade publications (e.g. CRN, ChannelE2E), plus local press for Central Coast I.T.
• Prepare executives for interviews and handle media inquiries.

AI search and answer engines

• Improve how our companies appear in AI answers from ChatGPT, Google AI Overviews, Gemini, Perplexity, Claude and Copilot.
• Apply generative engine optimization (GEO): structured data, authoritative content, entity and knowledge-panel management, and third-party citations.
• Regularly test how AI tools describe our brands and correct gaps or inaccuracies.

Measurement and reporting

• Track rankings, traffic, share of voice, engagement, media mentions and AI-answer visibility.
• Deliver a monthly report for each company and a quarterly portfolio review.
• Recommend and manage agencies, freelancers and tools as needed.

Qualifications
Required

• 7+ years in digital marketing, SEO, public relations or brand visibility. If you do not have experience in online marketing, please do not apply!
• Proven results growing search rankings, social reach and media coverage, with case studies to show.
• Hands-on experience managing several brands or clients at once.
• Working knowledge of how AI search tools surface and cite businesses.
• Comfort with analytics tools such as Google Analytics 4, Search Console, Semrush or Ahrefs, and social platform dashboards.
• Strong writing, pitching and presentation skills.

Preferred

• An existing network of journalists, editors and publishers in the US.
• Experience with schema markup, Wikipedia/Wikidata, and knowledge-panel management.
• Background in IT, managed services or B2B technology.
• Experience managing agencies, freelancers and marketing budgets.

3-month initial term, with option to extend

We expect a completed audit of every company within 30 days and a portfolio visibility plan by day 60. Early wins in search and AI-answer presence by day 90 will guide the decision to extend.