Senior Meta Ads + Social Strategist - CAPI, Full Setup (40-50k)

ABOUT US

We are an Australian digital marketing agency. We run Facebook and Instagram advertising for trade and home service businesses: solar and battery, air conditioning, electrical, pools, roofing and builders. Every campaign is tracked from the ad click to the booked job, so we know what produced revenue and what only produced clicks.

We are small, fast and AI first. You will work directly with the founder.

We have not named the company in this ad on purpose. If your application gets through the first screen, we tell you exactly who we are by email , before any interview.

THE ROLE

We are looking for one senior person who owns the complete Meta system for our clients. Not just the ads. Everything.

That means four things, and we need all of them:

1. Strategy. You d ---------- what we test. You read an account, work out why it is underperforming, and choose the offer, the angle and the hook. You know when the problem is the offer and not the targeting, and you can explain why.

2. The technical setup. When a new client signs, you onboard them into Meta completely: Business Manager, ad account, page, pixel, Conversions API, domain verification, events, and leads flowing into our CRM. When you are done, every piece of data Meta needs is going in, correctly, and you can prove it.

3. Running it. You build the campaigns, launch them, watch them, and d ---------- what to kill, what to scale and what to test next.

4. Social media strategy. Alongside the paid ads, you help run the organic social side for our clients: the concepts, the content strategy and the creative direction. The posting itself is automated. What we need from you is the thinking.

You will not be doing this alone. You work alongside the founder, who has run these accounts himself. We have our own video and design team who make the creative, and AI workflows that produce ad variations fast. You brief them. You do not need to open Photoshop or Premiere.

We are AI first. You must be genuinely willing to learn new workflows and new tools. We provide and pay for a Claude account and you will use it every day.

WHAT YOU WILL DO

Strategy and testing

• Take over an existing account and write a diagnosis before touching anything: is it the offer, the angle, the creative, the audience, the landing page, the tracking, or the follow-up
• Choose the offer. A guarantee, a price frame, a bundle, a callback promise. You know offer changes move cost per lead more than targeting does
• Choose angles and hooks, and test one variable at a time so the result means something
• Hold to real test rules. You do not kill an ad at 400 impressions and you do not let a loser bleed for three weeks
• Build a campaign structure per industry that we can roll out across several clients in the same industry
• Use the Ad Library to map what is already working in a market

Full Meta onboarding for new clients

• Get partner access into the client's Business Manager, or set one up properly if they do not have one
• Set up or connect the ad account, Facebook page, Instagram account and payment method
• Install the Meta pixel and the Conversions API, and verify events in Events Manager, including deduplication between browser and server events
• Verify the client's domain in Business Manager
• Configure the events that matter: leads, booked appointments, and where possible the closed job
• Talk a non-technical business owner through their own settings on a live video call, calmly and in clear English

Leads into the CRM, and data back into Meta

• Connect Meta lead forms to our CRM (GoHighLevel) so every lead arrives instantly, with the right fields, and triggers the follow-up
• Send CRM stages back to Meta (for example: qualified, booked, sold) so Meta optimises for real jobs, not just form fills
• Website tracking: Meta pixel and CAPI on landing pages, Google Tag Manager and Google Analytics 4, UTM parameters done consistently
• Test every form and every integration yourself, live, and keep the proof

Social media strategy

• Plan the organic content strategy for each client: themes, formats, hooks and a content calendar that supports the paid ads
• Come up with concepts for Reels, carousels and short-form video, and brief the creative team to make them
• Research what is working on social in each industry and turn it into ideas we can actually shoot
• Use our automated scheduling and AI systems, and read the results to d ---------- what to make more of

The developer side of Meta

• Meta for Developers: create and manage apps, system users and access tokens, and understand permissions
• Comfortable with webhooks and with reading API documentation. You do not need to be a programmer, but you are not scared of it either

Reporting

• We measure cost per booked job, not cost per lead
• If a campaign failed, say it failed and say why. We want bad news early, not a padded report
• You will be on calls with Australian business owners explaining your decisions

WHAT WE ARE LOOKING FOR

• Senior. Several years running Facebook and Instagram lead generation with real money behind it. Local service businesses strongly preferred. Ecommerce only is a weaker fit
• A track record you can show: real accounts, real numbers, real results
• Real hands-on experience with the Conversions API, Events Manager and Business Manager setup, not just running ads in an account someone else set up
• Strong opinions about offers and angles, and evidence you have been right before
• Excellent written and spoken English
• Careful. You check before you change and you test after. A broken pixel or a lead that never reaches the CRM costs our clients real money

• A strong grasp of organic social media: what makes content work on Instagram and Facebook , and how organic and paid support each other
• Creative at a high level. You can do the research, find the angle and turn it into a concept

Nice to have: GoHighLevel, Google Ads, Looker Studio, Australian market experience, trade or construction clients.

WHY JOIN US

• You work directly with a founder who has around 20 years of marketing experience, works with established multi-million dollar businesses, and works at a high level in AI.
• A team of 10+ professionals across every field we work in: video, design, CRM builds, development and AI. You are not doing everything alone, and the people around you know exactly what they are doing.
• The best AI systems we can find, built into how we work every day. You will learn tools most agencies have not touched yet.
• Good support and fast turnaround. When you need a creative asset or a fix, you are not waiting weeks.
• A great environment to learn and to grow into a key player in the business, not a ticket queue.

THE MONEY, PLAINLY

PHP 40,000 to 50,000 per month, based on proven experience. Where you land in that range depends on what you can show us, not on what you claim.

On day one you get a written standard for this seat. At 60 days we review your delivery against it.

THE ARRANGEMENT, IN PLAIN TERMS

• Independent contractor engagement, not employment. You invoice us and we pay the invoice.
• You are responsible for your own tax and contributions. We do not pay SSS, PhilHealth or Pag-IBIG.
• No paid annual leave, no paid sick leave, no 13th month pay. We are telling you now so there are no surprises later.
• Paid twice a month, in PHP, by Wise.
• 7:00am to 3:30pm Philippine time, Monday to Friday, with some flexibility for live client calls in Australian business hours.
• Full time and exclusive. No other retained clients and no other agencies while you are engaged with us.
• 3 month probation. Two weeks written notice, either way.
• A PAID test task before any offer: a real account diagnosis, a short campaign and testing plan, and a written onboarding and tracking setup plan. We pay for your time whether or not we make an offer.
• Your own computer, 25 Mbps or better internet, a backup connection, and a plan for power outages.
• You will be inside client ad accounts and CRMs. You sign a contractor agreement and an NDA before you get access to anything.

HOW THE INTERVIEW WORKS

• If you pass the first screen, we email you, tell you who we are, and offer one fixed interview time. Confirm it in writing or we do not hold it.
• If something comes up, tell us before the slot and we will rebook you once. If you do not turn up and did not tell us, your application is closed.
• The interview is a 30 minute screen share. We put a real ad account and a real Events Manager on the screen and ask what you would change and why.
• Do not claim anything you cannot show live. Honest experience, even if small in places, is fine. A claim that disappears on screen is not.

HOW TO APPLY

Line one of your application must read: OFFER followed by the total ad spend you have personally managed, and the currency.

Example: OFFER USD 240,000

Applications that do not start this way are not read. That is the only trick in this ad and we have just told you what it is.

Then seven things.

1. YOUR CV. Attached or linked. A LinkedIn profile on its own is not a CV.

2. THE LIST. Copy it and put ONE word next to every line. DONE = done it on a real account (say the industry). READ = understand it, never done it. NEVER = never done it or do not know what it means. Most people will have some NEVERs. Honest NEVERs beat a list of all DONEs, which we trust less, not more.

1. Taken over an underperforming account and written a diagnosis before changing anything
2. Run a test where only the OFFER changed, and measured the effect on cost per lead
3. Run a test where only the hook changed
4. Written a creative brief an editor executed without coming back with questions
5. Built a campaign structure and reused it across several clients in the same industry
6. Onboarded a new client into Meta from scratch: Business Manager, ad account, page, pixel
7. Requested and been granted partner access to a client's Business Manager
8. Set up the Conversions