Head of Growth (DTC & E-commerce) - UK Home Brand - Senior, Full-Time Remote

This is a senior role. We are looking for the best growth marketer on this platform, and the pay reflects that.

ABOUT PURAVERO
PuraVero is a UK brand that designs and assembles premium whole-house water filtration systems. We sell direct to homeowners two ways: a consultation-led sales team, and an e-commerce store we are launching. We need one person to own growth and scale it.

THE ROLE
You report to the founder and own growth end to end: paid acquisition, creative, the e-commerce funnel and the numbers. You are hands-on. You will be in Ads Manager yourself, not managing someone who is.

WHAT YOU'LL OWN

• Meta and Google Ads: strategy, budgets, testing and daily optimisation
• Creative strategy: angles, hooks and briefs for static, video and UGC
• The e-commerce funnel: landing pages, conversion rate, checkout, and email , SMS and WhatsApp follow-up
• Lead generation for the sales team, measured on cost per lead and cost per sale
• Reporting: one weekly view of spend, leads, sales and payback that the founder can trust
• AI and automation: using AI tools to move faster on research, creative and reporting

WHO YOU ARE

• 5+ years in performance marketing, with at least 2 leading growth for a DTC, e-commerce or high-ticket lead-gen brand
• You have personally managed $20,000+ a month in ad spend for UK, US or Australian markets and can show the results
• Strong on both sides: the numbers and the creative
• Experience selling a considered, higher-priced product, not impulse buys
• Comfortable with GoHighLevel, WooCommerce or Shopify, GA4 and the AI tools you use every day
• Excellent written and spoken English
• Available for at least 4 hours of overlap with UK working hours

THE DEAL

• $3,000 to $4,000 USD per month, depending on experience
• Performance bonus tied to growth targets
• Full-time, fully remote, long-term
• Direct line to the founder and real ownership of the channel

TO APPLY
Start your application with the word FILTER so we know you read this. Then answer three questions:
1. What is the largest monthly ad budget you have personally managed, for what kind of product, and what result did you get?
2. Tell us about one account you scaled. Give the starting and ending numbers.
3. What would you do in your first 30 days here?

Applications without answers will not be read. No agencies.