Amazon PPC Manager

About the Role

We are seeking a highly analytical, results-driven Amazon PPC Manager to join our growing e-commerce team.

The ideal candidate must have extensive hands-on experience managing and optimizing Amazon advertising campaigns, with a proven track record of increasing sales, improving profitability, and managing advertising budgets effectively.

You will be responsible for developing, executing, and optimizing Amazon PPC strategies across our product portfolio while maintaining target ACoS, TACoS, and ROAS.

Key Responsibilities

Amazon PPC Campaign Management

• Create, manage, and optimize Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
• Develop and execute PPC strategies to increase sales, improve organic rankings, and maximize profitability.
• Manage advertising budgets across multiple products and campaigns.
• Plan and execute advertising strategies for new product launches and seasonal promotions.
• Monitor campaign performance and make daily optimizations.

Keyword Research & Bid Optimization

• Conduct in-depth keyword research, competitor analysis, and search term harvesting.
• Optimize keyword bids, placements, and targeting strategies.
• Identify and eliminate wasted advertising spend through negative keyword optimization.
• Monitor keyword rankings and adjust PPC strategies accordingly.
• Utilize manual and automated bidding strategies to improve campaign performance.

Performance Analysis & Reporting

• Track and analyze key performance metrics, including ACoS, TACoS, ROAS, CTR, CVR, ad spend, and total sales.
• Identify underperforming campaigns and implement corrective actions.
• Prepare weekly and monthly PPC performance reports.
• Provide data-driven recommendations to improve advertising efficiency and profitability.
• Analyze advertising performance in relation to organic sales and overall business growth.

PPC Tools & Automation

• Utilize Amazon Seller Central and Advertising Console for campaign management.
• Work with tools such as Helium 10, DataDive, Jungle Scout, and other Amazon analytics platforms.
• Manage and optimize campaigns using PPC automation software such as Perpetua, Pacvue, BidX, or similar platforms.
• Leverage AI tools for keyword research, campaign analysis, advertising optimization, and reporting.
• Stay updated on Amazon Advertising developments and best practices.

Collaboration & Growth

• Coordinate with listing optimization, inventory, and marketing teams to align PPC strategies with business objectives.
• Adjust advertising strategies based on stock availability, product performance, and profitability.
• Conduct competitor research to identify growth opportunities.
• Recommend strategies to improve market share and overall brand performance.

Qualifications & Requirements

• Minimum of 3 years of hands-on experience managing Amazon PPC campaigns.
• Proven track record of successfully managing Amazon advertising accounts and delivering measurable results.
• Strong expertise in Sponsored Products, Sponsored Brands, and Sponsored Display advertising.
• Experience managing significant monthly advertising budgets.
• Excellent understanding of ACoS, TACoS, ROAS, CTR, CVR, and other Amazon advertising metrics.
• Advanced knowledge of Amazon Seller Central and Advertising Console.
• Experience using Helium 10, DataDive, Jungle Scout, or similar Amazon analytics tools.
• Hands-on experience with PPC automation and bid-management software.
• Familiarity with Amazon DSP is a strong advantage.
• Experience using AI-powered tools for PPC optimization and data analysis.
• Strong analytical, problem-solving, and decision-making skills.
• Excellent written and verbal communication skills.
• Ability to work independently, manage multiple campaigns, and meet performance targets in a remote environment.

To Apply:
Send us a message with the subject line “Amazon PPC Manager”.
Briefly discuss your hands-on experience with Amazon PPC
Include a link to your profile or portfolio.

Important: Only applicants with proven, hands-on Amazon PPC management experience will be considered.