Digitial Marketing

NOW HIRING: Digital Marketing & Social Media Specialist

Industry: Mental Health Services & Healthcare Technology (EHR Software)

Job Title: Digital Marketing & Social Media Specialist

Job Type: Full-Time, Part-Time, or Contract (Based on Qualifications)

Compensation: Competitive Pay – Based on Experience and Qualifications

Work Location: To Be Determined

Position Overview

We are seeking a creative, results-driven, and experienced Digital Marketing & Social Media Specialist to develop, implement, and manage online marketing campaigns for our mental health agencies and healthcare technology software company.

The ideal candidate will have proven experience managing Google Ads, Facebook Ads, Instagram Ads, social media marketing, and lead generation campaigns.

This individual will be responsible for increasing brand awareness, attracting potential clients to our mental health programs, and generating qualified leads for our Electronic Health Record (EHR) software platform.

We are looking for someone who understands how to market both healthcare services and technology products while maintaining professionalism, confidentiality, and compliance with applicable healthcare advertising regulations.

Key Responsibilities

Google Ads & Paid Advertising

• Create, manage, and optimize Google Ads campaigns, including Google Search, Display, and YouTube advertising.
• Conduct keyword research to target individuals searching for mental health services, counseling, substance use treatment, and EHR software.
• Manage advertising budgets to maximize return on investment (ROI).
• Monitor cost per click, conversion rates, and cost per qualified lead.
• Implement conversion tracking and provide regular performance reports.
• Conduct A/B testing to improve advertising results.

Facebook & Instagram Marketing

• Develop and manage Facebook and Instagram business pages.
• Create and manage paid advertising campaigns through Meta Ads Manager.
• Develop engaging posts, graphics, videos, reels, and promotional content.
• Create monthly social media content calendars.
• Increase brand awareness, engagement, followers, and qualified inquiries.
• Monitor campaign performance and adjust strategies based on results.
• Respond to general marketing inquiries or direct them to the appropriate staff.

Mental Health Agency Marketing

• Develop campaigns to promote mental health counseling, behavioral health services, intensive outpatient programs (IOP), substance use treatment, and other available services.
• Increase awareness of programs among potential clients, referral partners, and community organizations.
• Develop marketing strategies targeting appropriate service areas.
• Assist with creating promotional flyers, digital advertisements, and educational mental health content.
• Build relationships with community referral sources through digital outreach.
• Ensure advertising is ethical, accurate, and consistent with healthcare advertising standards.

Mental Health Software & EHR Marketing

• Develop digital marketing campaigns to promote our Electronic Health Record (EHR) software platform.
• Generate qualified leads from mental health agencies, counselors, therapists, behavioral health organizations, and healthcare providers.
• Create advertisements highlighting software features, benefits, and solutions.
• Assist with marketing software demonstrations, free trials (if offered), and subscription services.
• Develop email marketing campaigns to convert interested prospects into customers.
• Help establish the software brand within the behavioral healthcare technology market.
• Track software inquiries, demonstration requests, and lead conversions.

Website, SEO & Lead Generation

• Assist with improving website visibility through Search Engine Optimization (SEO).
• Optimize landing pages to increase inquiries and conversions.
• Develop strategies to improve Google search rankings.
• Manage Google Business Profiles as assigned.
• Monitor website traffic using Google Analytics and other reporting tools.
• Create and maintain lead generation funnels.
• Recommend website improvements that support marketing goals.

Required Qualifications

• Minimum of 2 years of experience in digital marketing, paid advertising, or social media management preferred.
• Demonstrated experience managing Google Ads campaigns.
• Strong working knowledge of Facebook Ads Manager and Instagram advertising.
• Experience developing successful lead generation campaigns.
• Ability to create professional marketing graphics and content.
• Knowledge of Google Analytics, SEO, and conversion tracking.
• Strong written communication, organizational, and analytical skills.
• Ability to manage multiple brands and campaigns simultaneously.
• Ability to work independently, meet deadlines, and provide measurable results.

Preferred Qualifications

• Previous marketing experience with mental health agencies, counseling practices, substance use treatment programs, or healthcare organizations.
• Experience marketing SaaS products, healthcare technology, or EHR software.
• Knowledge of HIPAA considerations and healthcare advertising restrictions.
• Experience using Canva, Meta Business Suite, Google Tag Manager, CRM platforms, and email marketing software.
• Experience developing and optimizing landing pages.
• Familiarity with Google Ads healthcare advertising policies and Meta advertising restrictions.
• Experience generating business-to-business (B2B) leads for software companies.

Performance Expectations

The selected candidate will be expected to:

• Develop and implement a measurable monthly marketing strategy.
• Increase qualified inquiries for mental health services.
• Generate qualified leads and demonstration requests for EHR software.
• Maintain active and professional social media accounts.
• Monitor advertising spending and campaign effectiveness.
• Provide monthly reports outlining campaign performance, lead generation, conversion rates, and recommendations.
• Continuously improve campaigns based on measurable results.

Compensation

Pay is based on experience, qualifications, demonstrated marketing results, and the scope of responsibilities.

Compensation will be discussed during the interview process.

How to Apply

Interested applicants should submit:

1. An updated resume highlighting digital marketing experience.
2. Examples of previous Google Ads, Facebook , and Instagram campaigns.
3. A portfolio or examples of social media content created.
4. Information about previous marketing results, including lead generation or conversion improvements.
5. Desired compensation.

We are seeking someone who can do more than post on social media. We need an experienced marketing professional who understands how to develop campaigns, attract qualified leads, and produce measurable business growth.

Equal Opportunity Employer.