Senior SEO & Digital Content Writer – Legal & Financial Services

We are New Zealand based and hiring for our Immigration consulting and mortgage broking businesses. We are looking for an experienced Senior SEO & Digital Content Writer to join our growing digital marketing team supporting professional services businesses in New Zealand and Australia.

The ideal candidate has at least 5 years of professional content writing experience, preferably in the legal and/or financial sectors, with excellent English writing skills and a strong understanding of SEO.

We need someone who can produce well-researched, engaging, authoritative and naturally written content that sounds genuinely human, not AI-generated.

You will work closely with our SEO Manager, Technical & On-Page SEO Specialist, and Social Media Team.

Key Responsibilities

• Write high-quality, SEO-optimised website pages, landing pages and blog articles.

• Create informative guest posts for backlink building and digital PR campaigns.

• Write engaging Google Business Profile (GBP) posts.

• Develop social media content, captions and carousel copy for Facebook , Instagram and LinkedIn.

• Prepare scripts for YouTube and FB videos, Shorts and Reels.

• Refresh and improve existing content based on SEO performance and changes in industry regulations.

Conduct keyword research, understand search intent and incorporate relevant keywords naturally.

• Apply Google's E-E-A-T principles and structure content for SEO, AI-powered search and Generative Engine Optimisation (GEO).

• Collaborate with the SEO Manager on content calendars, briefs and editorial planning.

• Work with the SEO Specialists on content optimisation, internal linking and website publishing.

• Research and fact-check information using reliable government, legal and financial industry sources.

Requirements

• Minimum 5+ years of professional content writing experience.

• Proven experience writing for legal and/or financial services businesses is strongly preferred.

• Excellent written English, grammar, proofreading and editing skills.

• Strong knowledge of SEO writing, keyword optimisation, content structure and search intent.

• Experience writing long-form articles, website service pages, guest posts and social media content.

• Ability to simplify complex legal and financial topics into clear, engaging content.

• Familiarity with New Zealand or Australian audiences is an advantage.

• Strong research skills, attention to detail and ability to meet deadlines.

• Ability to write original, credible, human-sounding content without relying heavily on AI.

Preferred Skills & Tools

• SEO: Ahrefs, SEMrush, Moz, Ubersuggest, Google Search Console

• Content Management: WordPress, Rank Math SEO

• Writing & Editing: Grammarly, Hemingway Editor, Google Docs

• AI Tools: ChatGPT, Claude and other AI-assisted research tools

• Project Management: ClickUp or similar platforms

• Understanding of E-E-A-T, content optimisation, topical authority, GEO and AI search visibility

Important: Our Approach to AI Content

We encourage the responsible use of AI tools for research, brainstorming and productivity. However, we do not accept generic, unverified or minimally edited AI-generated content.

All content must be original, thoroughly researched, factually accurate, naturally written and genuinely valuable to readers.

What We Offer

• Long-term, stable remote employment

• Competitive salary based on experience

• Opportunity to work with professional services businesses in NZ and Australia

• Collaborative SEO and digital marketing team

• Opportunities for professional growth and skill development