Facebook & Google Ads Specialist for an Online Gift Shop (3 Months Contract)

About the Role

Hi! We’re a small online gift shop, and we’re looking for someone to take our Facebook and Google Ads and run with the program. You’ll work directly with the owner and social media team and it's work that directly impacts the bottom line. We want someone who cares about results and enjoys figuring out what works. 3 month contract, however if it’s a good fit, we’d love to keep working together long-term.

What You’ll Be Doing

• Getting our tracking right: Meta Pixel, Conversions API and the Google tag, so we know which sales come from ads
• Running our Facebook and Instagram ads with Advantage+ campaigns
• Running Google Shopping and brand search campaigns
• Coming up with a handful of fresh ad ideas. We’d rather have 5 really different ads than 30 small tweaks of the same one.
• Using real product photos in our ads. AI is great for copy, resizing and backgrounds, but no AI-generated people or fake reviews.
• Checking our live ads a couple of times a week and pausing the ones that aren’t working
• Sending a short weekly update: what we spent, how many orders came in, what you changed and what you’d try next

What We’re Looking For

• At least 2 years running Facebook and Google Ads for online stores (Shopify or WooCommerce)
• Experience with Meta Advantage+, Google Merchant Center and Google Shopping
• You know how to get results from a small budget, and you can show us examples
• You use AI tools like ChatGPT, Claude or Canva AI in your everyday work
• Communication, communication, communication

Bonus Points If You…

• Have a solid portfolio of your own ad creatives (images, carousels, short videos) made in Canva, CapCut or similar
• Have worked with TikTok Shop, TikTok ads or TikTok creators
• Have set up email or SMS flows in Klaviyo or Shopify Email
• Have run sale campaigns like Black Friday before

Skills: Facebook Ads, Google Ads, Google Merchant Center, Google Shopping, Meta Pixel, Conversions API, Ecommerce, Shopify, ROAS Optimization, AI Tools, Ad Creatives, Canva, CapCut

How to Apply

Please start your message with “Gift Ads” so we know you read this far. Then tell us:

• About two online stores you’ve run ads for and how they went
• How you’d spend $ ---------- on Facebook ads for a gift shop (just a few sentences)
• Link to your portfolio

We read every application that follows these steps. Looking forward to hearing from you!
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