Marketing Virtual Assistant

The Role
We're bringing on a part time Marketing VA to take over the content execution layer of our marketing across both brands — social media, blogs, newsletters, and video editing — so our marketing consultant (Iris, Green Iris Media) can focus entirely on SEO, GEO, Google Ads, website and strategy.
You'll work closely with our Operations Coordinator (Charlie) for content review and approvals, and with Josh (our warehouse manager) for Perks Reclaimed content. This role covers roughly 15 hours/week of consistent weekly work plus a parallel 6-month HubSpot CRM build-out project and ongoing B2B list building.

What You'll Do
Social Media — Both Brands

• Perks Deconstruction: create and schedule weekly Instagram posts (cross-posted to Facebook ); align posts with blog and newsletter content; pull content from Buildertrend daily logs
• Perks Reclaimed: create and schedule weekly Instagram posts and stories; pull content from Shopify product photos and Facebook Marketplace listings; coordinate with Josh (warehouse manager) for new inventory and behind-the-scenes content
• Write captions that sound human and on-brand — not generic AI copy
• Edit short-form video content for Reels and TikTok using CapCut
• Support LinkedIn posts for Anna's personal account
• Light engagement and monitoring across all accounts; collaborate with partner pages
• Proactively flag when content is running low and prompt the team for new material
• Report weekly on engagement, follower growth, and reach across all channels and brands
• Using Facebook ads to grow Perks Reclaimed followers

Blogs + Newsletters — Both Brands

• Perks Deconstruction: draft 1 SEO-aligned blog post/month; format, upload, add internal links and graphics in coordination with Iris's direction
• Perks Deconstruction: draft, design, and send 1 Mailchimp newsletter/month (separate list from Reclaimed)
• Perks Reclaimed: draft, design, and send email campaigns; support content reviews and branding consistency in Mailchimp
• Use a trained AI account (Claude) (we'll set this up with brand guidelines loaded) to assist with drafting — but final output must sound human and on-brand
• All content goes through Charlie for review and approval before posting or sending

B2B List Building (2 hrs/week)

• Use LinkedIn Sales Navigator and Apollo.io to build weekly prospecting lists of general contractors, architects, and interior designers
• Maintain and update a shared outreach tracking spreadsheet for the sales team (Nicole and Nate)
• Track call outcomes and conversion rates in the sheet; flag patterns to Charlie

HubSpot CRM Build-Out (6-Month Project)

• Lead a structured 6-month project to get our HubSpot CRM fully set up and populated
• Migrate and organize existing lead and contact data from spreadsheets and other sources into HubSpot
• Ensure all contacts are properly categorized (general contractors, architects, warehouse customers, etc.)
• Set up tracking so social media and newsletter performance data feeds into HubSpot dashboards over time
• Work alongside our Operations Coordinator to run HubSpot in parallel with existing systems during transition, then fully cut over

Analytics & Reporting

• Own all reporting for the work you manage — social media, newsletters, and blogs
• Report weekly on social media performance: engagement, follower growth, reach, and saves/shares across both brands
• Report monthly on newsletter performance: open rates, click-through rates, and subscriber growth in Mailchimp
• Summarize findings clearly for Charlie — what's working, what isn't, and what to adjust
• Note: SEO, GEO, and website analytics are handled separately by our marketing consultant (Iris)

Not In Scope
SEO strategy, Google Ads management, GEO optimization, and high-level marketing planning are handled by our marketing consultant (Iris, Green Iris Media). This is an execution and systems role — we want someone who takes pride in consistency, quality output, and getting things done on time.

What We're Looking For
Must-haves

• Strong English writing skills — captions and blogs must sound natural and human, not like AI output
• Experience managing social media for a business (Instagram, Facebook required; TikTok a plus)
• Video editing experience — CapCut or similar (Reels/TikTok format)
• Mailchimp, Hubspot, HighLevel or other experience with CRM and marketing programs
• Canva proficiency for graphics and branded content
• Comfortable with LinkedIn Sales Navigator and Apollo.io for B2B prospecting and list building
• Comfortable with data: pulling reports, organizing contacts, and summarizing insights clearly
• Highly organized, self-directed, and comfortable working async without daily hand-holding

Nice-to-haves

• Google Analytics familiarity
• Experience with Shopify or Buildertrend
• Background in construction, trades, or sustainability industries
• Experience working with US or Canadian companies (2+ years preferred)

Tools You'll Use
Instagram, Facebook , TikTok, LinkedIn · Mailchimp · Canva · CapCut · Buffer or Later (scheduling) · Buildertrend · Shopify · LinkedIn Sales Navigator · Apollo.io · HubSpot CRM · Google Analytics

How to Apply
Please send:

• Portfolio
• Resume
• Video Introduction(if available )