Marketing and Content Specialist

Location: Remote
Company Headquarters: New York City, NY
Employment Type: Full-time or Part-time

This is a remote position with a team based in New York City. Candidates must have excellent English communication skills and be comfortable working independently, coordinating with a remote team, and managing multiple projects and deadlines.

About the Role:

We are looking for a creative, organized, and proactive Marketing and Content Specialist to manage content creation, social media, digital marketing, and outreach efforts across a portfolio of technology products and businesses.

Our portfolio includes a suite of digital health applications focused on helping individuals and families securely store, organize, and manage medical records, as well as businesses operating in diagnostic testing, genetic testing, and agricultural data. Several of our applications are preparing for soft launch, and we are looking for someone who can help build brand awareness, establish a consistent online presence, attract new users, and support customer acquisition and business growth.

The ideal candidate is a strong English communicator who can independently plan and create engaging content, manage multiple social media accounts, execute marketing campaigns, identify outreach opportunities, and track results. This role requires someone who is comfortable working across multiple brands, adapting content to different audiences, and taking initiative to turn ideas into actionable marketing activities.

Our Portfolio:

MedFilo: A digital health application that allows users to securely store, organize, access, and share their medical records in one place. Features include a Smart Health Card for convenient access to important health information and upcoming lab-results upload capabilities, including the ability to receive results directly from laboratories.

HealthBouk: A digital medical passport for parents to manage their children's health records, vaccination history, doctor appointments, and other important health information.

OraFile: A digital dental records platform designed to help users maintain and access their dental history, including dental implant information.

Le Journal: A pregnancy journal application that helps expectant parents document their pregnancy journey and preserve memories.

The Testing Shop: A diagnostic testing company offering a range of laboratory tests and genetic testing panels.

Caviendoo: A fruit database and information platform focused on documenting and exploring fruit varieties from around the world.

Frenchy Comedy Club: A comedy and entertainment business focused on live comedy events, audience engagement, and event promotion. Events are held approximately twice a year, with occasional marketing and coordination support required.

Key Responsibilities

1. Social Media Management

Manage and maintain social media accounts across relevant platforms, including Instagram, Facebook , LinkedIn, TikTok, and others as appropriate. Develop and maintain a consistent posting schedule for each brand. Create, draft, schedule, and publish engaging content, including posts, carousels, short-form videos, stories, and reels. Adapt content to each brand's audience, goals, and tone of voice. Monitor comments, engagement, trends, and relevant conversations. Maintain a content calendar to ensure consistent posting and timely promotion of new features, announcements, and campaigns.

2. Content Creation and Brand Development

Create compelling marketing content that explains each product's value, features, and benefits in a clear and engaging way. Develop content ideas, captions, headlines, promotional copy, and calls to action. Create or coordinate graphics, short videos, product demonstrations, educational content, and other marketing materials using tools such as Canva and CapCut. Repurpose content across multiple platforms while adapting it to each channel. Help establish and maintain consistent brand messaging, visual identity, and communication across all businesses. Develop content that builds trust, educates audiences, encourages engagement, and converts interested audiences into users or customers. Stay informed about relevant social media trends, competitor activity, and emerging content formats.

3. Digital Marketing and Paid Promotions

Assist with setting up, managing, and optimizing paid social media campaigns, including boosted posts and Meta Ads. Identify content and campaigns with strong engagement or conversion potential. Help develop promotional strategies for application launches, new features, special offers, and business announcements. Monitor campaign performance, audience reach, engagement, clicks, and conversions. Recommend improvements based on campaign results and marketing objectives. Coordinate advertising budgets and report on how marketing spending is performing.

4. Outreach and Audience Growth

Identify and contact potential users, customers, partners, organizations, influencers, and relevant communities. Conduct outreach through email , social media, and other appropriate channels. Develop targeted outreach lists and assist with email marketing campaigns and follow-ups. Explore partnerships with relevant healthcare professionals, dental practices, parenting communities, pregnancy-related organizations, laboratories, and other industry contacts, depending on the brand. Identify opportunities for collaborations, guest content, cross-promotion, and influencer marketing. Support user acquisition initiatives and help develop strategies to grow each brand's audience. Research relevant online communities, directories, industry groups, and other channels for reaching prospective users and customers.

5. Product Launch and Marketing Campaign Support

Help prepare marketing campaigns for upcoming soft launches and new feature releases. Develop launch content, promotional announcements, educational posts, and product explainers. Coordinate with internal teams to understand product features, updates, and launch timelines. Translate technical product information into accessible, audience-friendly messaging. Support campaigns designed to attract early adopters, encourage app downloads, collect feedback, and build brand awareness. Help develop cross-promotional opportunities across our portfolio where appropriate.

6. Research, Analytics, and Reporting

Research competitors, target audiences, market trends, and relevant marketing opportunities. Monitor social media and campaign analytics to evaluate performance. Prepare regular updates on posting activity, engagement, audience growth, outreach efforts, and campaign results. Identify which content formats, topics, and channels perform best. Recommend practical ways to improve content quality, reach, engagement, and user acquisition. Maintain organized records of content calendars, campaigns, outreach contacts, and marketing activities.

Qualifications and Skills:

• Strong English fluency, including excellent written communication, grammar, and editing skills.
• Experience or demonstrated ability in social media management, content creation, digital marketing, or a related field.
• Strong writing skills and the ability to communicate complex ideas in a simple, engaging way.
• Familiarity with major social media platforms and their content formats.
• Strong organizational skills and the ability to manage multiple brands, deadlines, and projects simultaneously.
• A proactive, independent working style, with the ability to generate ideas and follow through on execution.
• Attention to detail and the ability to maintain consistent brand messaging.
• Ability to research audiences, competitors, and outreach opportunities.
• Comfortable using digital tools and learning new platforms.
• Familiarity with Meta Business Suite, Meta Ads Manager, and paid social media campaigns.
• Experience with email marketing platforms, mailing lists, and outreach campaigns.
• Skills in Canva or similar content creation software.
• Experience with app launches, startups, technology products, healthcare marketing, or consumer applications.
• Experience with influencer outreach, partnership development, or customer acquisition.
• Knowledge of SEO, content marketing, and website content management.
• Experience using AI tools to support content ideation, drafting, research, and marketing workflows.