Performance Creative Strategist – Video (Singapore Based Digital Marketing Agency)

No More Graveyard Shifts! Work in PH Time Zone

We’re looking for an experienced Performance Video Strategist to join our growing healthcare marketing agency.

This is not a traditional video editing role. We’re looking for someone who understands the connection between creative strategy, consumer psychology, paid advertising, and performance — and can take a campaign from concept to finished video.

You’ll be responsible for developing video ad strategies, identifying winning creative angles, creating hooks and scripts, producing video ads, and using performance data to continuously improve creative results across Meta, Google, and YouTube.

Key Responsibilities

• Develop performance-driven video creative strategies for paid advertising
• Research audiences, competitors, trends, and creative opportunities
• Develop concepts, hooks, scripts, storyboards, CTAs, and creative angles
• Produce and edit short-form video ads from concept to final creative
• Develop creative variations for A/B testing
• Repurpose existing footage into new concepts and variations
• Analyze creative performance and identify what to improve or test next
• Use metrics such as CTR, retention, conversion rate, and cost per lead to guide creative decisions
• Collaborate with performance marketers, designers, and other creative team members
• Continuously test, refine, and scale winning creative concepts

Requirements

• 5+ years of experience in video advertising, performance creative, or a related role
• Digital marketing agency experience is required
• Proven experience creating video creatives for Meta Ads or other paid platforms
• Strong portfolio of performance-driven advertising work
• Experience developing creative concepts based on audience insights and campaign objectives
• Strong understanding of direct-response marketing, consumer psychology, hooks, retention, and conversion
• Strong scriptwriting, storytelling, and creative strategy skills
• Strong hands-on video editing skills
• Proficiency in Premiere Pro, CapCut, Final Cut Pro, or equivalent
• Comfortable using performance data to guide creative decisions
• Able to explain why a creative should work, not just how to make it look good
• Self-directed, analytical, and comfortable taking ownership

How to Apply

• Send your updated CV and portfolio to ---------- Please include 2–3 examples of video ads you personally worked on, preferably with performance results or case studies.

Subject: Performance Video Strategist – [Your Name]

We are looking for a strategist who can think, create, test, and improve — not simply an editor who executes someone else’s ideas.