Part-Time Local SEO Specialist

Agency: Blacksmith SEO & Digital | Remote — Philippines

Hours: 20 hours per week to start
Schedule: At least 6 of your 24 weekly hours must overlap with Pacific Time business hours, on an agreed schedule. The remaining hours can be worked flexibly around deadlines.

About the role
Blacksmith SEO & Digital is looking for a detail-oriented Local SEO Specialist to support local search campaigns, Google Business Profile management, citation maintenance, and reporting.

You should have practical experience with BrightLocal, Ahrefs, and Google reporting datasets. We’re looking for someone who can identify issues, make thoughtful recommendations, complete approved updates, and clearly explain the results.

What you’ll do
Manage Google Business Profiles: Help set up and optimise profiles, coordinate verification, and maintain accurate categories, services, descriptions, hours, contact information, photos, and service areas.

Make constructive profile edits: Investigate incorrect information, document proposed changes, and implement approved updates. Follow Google’s requirements for accurate business representation and profile eligibility.

Audit and maintain citations: Find and correct inconsistent business names, addresses, and phone numbers; identify duplicate listings; and build relevant local and industry citations.

Monitor Maps rankings: Use BrightLocal’s local rank tracking and geo-grid reports to assess visibility, identify gaps, and monitor competitors.

Research SEO opportunities: Use Ahrefs for local keyword research, competitor analysis, backlink reviews, and content opportunities.

Prepare reports: Bring together BrightLocal, Ahrefs, Google Business Profile, Search Console, and GA4 data. Explain performance changes, completed work, issues, and recommended next steps.

Support website optimisation: Recommend or implement improvements to service pages, location pages, titles, headings, internal links, and locally relevant content.

Keep work organised: Maintain task lists, citation records, change logs, and reporting schedules across multiple accounts.

What you’ll bring:
Demonstrable local SEO experience—not just general SEO knowledge.
Hands-on proficiency with BrightLocal and Ahrefs.
Strong understanding of Google Business Profile, Google Maps, citations, and business information consistency.
Confidence working with Google datasets, including Search Console, GA4, and Business Profile performance data.
Strong Google Sheets skills and familiarity with Looker Studio / Google Data Studio.
Clear written English and the ability to turn data into useful observations.
Good judgment, attention to detail, and confidence asking questions before making sensitive changes.
Ability to work independently, follow documented processes, and meet deadlines.
A reliable computer, stable internet connection, and availability for the required Pacific Time overlap.

Nice to have:
Experience supporting Canadian or US businesses.
Experience with ClickUp
Agency experience managing multiple client accounts.
Familiarity with WordPress, LocalBusiness schema, UTM tracking, and technical SEO fundamentals.
Experience with multi-location businesses, service-area businesses, and citation cleanup.
Other experience with technical SEO (not a deal breaker - just a nice-to-have)

How to apply

Please include:
Your résumé or professional profile.
A short explanation of how you use BrightLocal and Ahrefs.
One example of a local SEO project, including your contribution and results.
An anonymised report or dashboard sample.