Experienced CSM

Senior Media Buyer – Meta Ads & Google Ads

Company: BiteBot
Location: Remote
Position: Full-Time

About BiteBot

BiteBot is a rapidly growing AI-powered marketing platform for dental and medical practices, currently working with 600+ clients.

Our all-in-one platform helps healthcare practices generate leads, book more patients, and grow their businesses without relying on traditional marketing agencies.

We combine Meta and Google advertising, an easy-to-use ad launcher powered by UpHex, CRM automation, AI-powered lead nurturing, AI voice agents, and automated appointment booking into one platform.

We're looking for an experienced, results-driven Media Buyer to help us develop, manage, optimize, and scale high-performing advertising campaigns.

About the Role

We're looking for someone who understands performance marketing inside and out, knows how to generate high-quality leads, and can independently identify opportunities to improve campaign performance.

You'll work primarily with Meta Ads and Google Ads, developing winning advertising strategies and helping us build and optimize campaigns that can be deployed through our UpHex-powered platform.

We're also looking for someone who actively uses AI tools to work smarter, whether that's for campaign analysis, creative strategy, competitor research, automation, or improving workflows.

This is not an entry-level role. We need someone with proven experience who can take ownership, think strategically, and deliver measurable results.

Key Responsibilities

• Meta Ads Management: Build, launch, optimize, and scale Facebook and Instagram advertising campaigns.
• Google Ads Management: Manage and optimize Google Search, Performance Max, remarketing, and other relevant campaigns.
• Campaign Templates: Develop, organize, and optimize advertising campaigns and templates that can be deployed across multiple client accounts using UpHex.
• Campaign Strategy: Develop effective lead generation strategies tailored to dental and medical practices.
• Creative Strategy: Collaborate with our creative team to develop high-performing ad creatives, messaging, hooks, and offers.
• AI Integration: Leverage AI tools to streamline workflows, analyze campaign performance, research competitors, generate creative concepts, and improve efficiency.
• Performance Optimization: Continuously monitor and improve CPL, CPC, CTR, cost per booked appointment, lead quality, and overall campaign performance.
• Testing & Scaling: Execute structured tests across audiences, creatives, offers, campaign structures, and landing pages.
• Tracking & Attribution: Set up and troubleshoot conversion tracking, Meta Pixel, Conversions API, GA4, and Google Tag Manager.
• Reporting: Analyze performance data, identify opportunities, and provide actionable recommendations.

Requirements

• 3+ years of hands-on experience managing Meta Ads and Google Ads.
• Proven track record managing and scaling successful lead generation campaigns.
• Strong knowledge of Meta Ads Manager, Google Ads, and performance marketing strategies.
• Hands-on experience using AI tools such as ChatGPT, Claude, Gemini, or similar platforms to improve marketing workflows, analyze data, generate ideas, or automate tasks.
• Experience managing multiple advertising accounts and campaigns simultaneously.
• Strong understanding of campaign optimization, audience targeting, creative testing, and scaling strategies.
• Experience with conversion tracking, analytics, and attribution.
• Strong analytical and problem-solving skills.
• Ability to work independently, take ownership, and proactively improve results.
• Excellent communication skills and attention to detail.

Preferred Qualifications

• Experience with UpHex or similar advertising automation platforms (not required).
• Experience with GoHighLevel (GHL).
• Experience running lead generation campaigns for dental practices, medical providers, or local service businesses.
• Experience managing $100,000+ in monthly advertising spend.
• Familiarity with AI-powered marketing automation and workflow optimization.
• Experience with landing page optimization and conversion rate optimization.
• Knowledge of CRM integrations, lead nurturing, and offline conversion tracking.

What Success Looks Like

• Consistently generating high-quality leads at competitive acquisition costs.
• Building and optimizing advertising campaigns that can be scaled across hundreds of client accounts.
• Developing winning creative strategies and identifying new growth opportunities.
• Improving campaign performance through continuous testing and data-driven decisions.
• Leveraging AI and automation to increase efficiency and productivity.
• Taking full ownership of campaigns and proactively driving measurable results.

We're looking for someone who doesn't just manage ads but understands how to make them perform. If you're analytical, creative, experienced, and passionate about performance marketing and AI, we'd love to have you on our team.