Social Media Reels & Content Specialist

Part-Time to Full-Time Opportunity | Remote | Staffless Practice

✅ To apply- send an email to ---------- - title it SOCIAL MEDIA EXPERT - include a LOOM (google drive videos will NOT be opened) going over your last project relevant to this job - we want to hear you talk.

Are you the kind of creative person who can watch a 30-minute video and instantly spot the 5 moments that would make AMAZING Reels?

We want you on our team!
Staffless Practice is a busy, fast-growing marketing agency serving chiropractors and wellness professionals. We help our clients build beautiful brands, grow their practices, and connect with their communities through meaningful, engaging marketing.

We're looking for a creative, detail-oriented, brand-conscious Reels & Content Specialist who knows how to turn long-form video content into short-form social media magic!

This position will begin part-time, with the potential to grow into a full-time role.
WHAT YOU'LL DO
1. Turn Long-Form Videos Into Engaging Reels

• Watch webinars, interviews, podcasts, trainings, and other long-form videos.
• Identify the most compelling, valuable, entertaining, and engaging moments.
• Transform those moments into polished, attention-grabbing Instagram and Facebook Reels.
• Create strong hooks that grab attention in the first few seconds.
• Add captions, text overlays, graphics, music, and creative edits that enhance the message.
• Understand what makes someone stop scrolling, watch, engage, and share.

2. Be a Creative Content Thinker

• Don't just wait for someone to tell you which clips to use — we want YOU to identify the best content.
• Recognize educational, inspirational, entertaining, and promotional opportunities within videos.
• Understand the audience and purpose behind each piece of content.
• Suggest creative approaches that help improve engagement and reach.
• Stay current with social media trends and best practices.

3. Create Brand-Supportive Content

• Work with multiple client brands, each with its own personality, voice, colors, and style.
• Make sure every Reel reflects the client's brand and message.
• Maintain visual consistency and professional quality.
• Bring creativity to the process without losing the authenticity of the person or business you're representing.

4. Write Excellent Social Media Copy

• Write compelling captions to accompany every Reel.
• Create engaging hooks, calls to action, and relevant hashtags.
• Ensure all content is grammatically correct, polished, and consistent with the client's brand voice.
• Understand how to write for engagement, connection, and conversion.
• Be able to take complex or educational information and turn it into clear, conversational social media content.

5. Schedule and Publish Content

• Upload, schedule, and publish Reels through GoHighLevel (GHL).
• Publish content directly to Instagram and Facebook when needed.
• Ensure correct formatting, captions, thumbnails, tags, and scheduling.
• Keep organized records of content created, approved, scheduled, and published.
• Manage multiple client accounts and deadlines accurately.

WHAT WE'RE LOOKING FOR
Must-Haves:

• Excellent spoken and written English, with strong grammar, spelling, and communication skills.
• Demonstrated experience editing short-form social media videos.
• Ability to independently identify the best clips from long-form content.
• A creative eye for hooks, pacing, storytelling, and visual presentation.
• Strong understanding of Instagram Reels and Facebook Reels.
• Experience posting and scheduling content through GoHighLevel (GHL) and directly on social media platforms.
• Ability to maintain brand consistency across multiple accounts.
• Exceptional attention to detail.
• Strong time management skills and ability to handle multiple projects in a busy agency environment.
• Willingness to receive feedback, make revisions, and collaborate with a team.

Big Bonuses:

• Experience working for a marketing agency.
• Experience with chiropractors, healthcare, or wellness businesses.
• Experience using tools such as OpusClip, CapCut, Canva, or similar editing software.
• Understanding of social media analytics and what makes content perform.
• Experience creating content for personal brands, educators, coaches, or thought leaders.

We already have the software and programs needed to do the job. What we need is someone who brings creativity, judgment, initiative, and the ability to turn raw content into something wonderful!

WHO WILL THRIVE HERE?
You might be a great fit if:

• You genuinely enjoy watching videos and finding the moments worth sharing.
• You can work independently without constant direction.
• You're creative AND organized.
• You care about the little details.
• You understand that great content isn't just about fancy editing — it's about delivering the right message to the right audience.
• You love collaborating with a team that moves quickly and cares deeply about its clients.
• You bring ideas and solutions, not just completed tasks.

We're not looking for someone who simply cuts videos.
We're looking for a content creator who understands what makes a Reel worth watching.
POSITION DETAILS
Company: Staffless Practice
Position: Social Media Reels & Content Specialist
Location: Remote
Schedule: Part-time initially, with potential for full-time employment
Industry: Marketing Agency / Chiropractic & Wellness
Compensation: Based on experience and demonstrated ability
OUR HIRING PROCESS INCLUDES A PAID CREATIVE TEST
We believe the best way to understand someone's creativity is to see it in action!
Shortlisted applicants will receive one of our existing long-form videos.
Your assignment:
1. Watch the video and independently select a segment you believe would make a strong Reel.
2. Create one polished, engaging Reel ready for Instagram and Facebook .
3. Write the accompanying social media caption, including an engaging hook and call to action.
4. Briefly explain why you selected that particular segment and what makes it valuable for our audience.
We'll evaluate your ability to identify great content, creativity, editing quality, brand alignment, written English, and attention to detail.

HOW TO APPLY
Please send:
1. Your resume and a brief introduction.
2. Examples of Reels you've personally created (portfolio links preferred).
3. A description of your experience turning long-form videos into short-form content.
4. Your experience with GoHighLevel, Instagram, and Facebook .
5. Your availability, preferred weekly hours, and compensation expectations.
Please note: This is a creative role requiring independent content judgment, not simply video editing. Applicants must be comfortable selecting content, writing captions, and managing publishing workflows.

ABOUT STAFFLESS PRACTICE
At Staffless Practice, we believe running a successful wellness practice should come with more ease, more freedom, and a whole lot more joy.
We help practice owners serve more, earn more, and work less through beautiful branding, websites, automation, and marketing.