Social Media / Personal Brand Content Strategist

Job Title: Personal Brand Content Strategist

Type: Part-time, remote
Location: Work from anywhere

About Me

I’m a UK-based entrepreneur with an existing online presence across Instagram, TikTok, LinkedIn and YouTube. My personal brand focuses on three core pillars: personal finance, entrepreneurship/business, and health/fitness, including my weight-loss journey.

I’m looking for a proactive, creative and analytical Content Strategist to help grow my personal brand by building a structured, consistent and effective content system.

The goal isn't just to post regularly. It's to develop a repeatable process for creating content, testing ideas and learning what works best.

Key Responsibilities

Develop and implement a content strategy aligned with my personal brand and goals.
Research, brainstorm and develop engaging content ideas across my core topics.
Plan and organise a consistent content calendar covering carousels and short-form videos.
Manage content scheduling, publishing and distribution across relevant platforms.
Monitor content performance and identify opportunities to improve engagement and growth.
Experiment with different topics, formats and approaches to understand what resonates with the audience.
Continuously refine the content strategy based on results, trends and new opportunities.
Take ownership of the content process, proactively identifying ways to improve efficiency and results.

What I'm Looking For

Experience in content strategy, social media growth or personal brand development.
Strong written English and an understanding of engaging hooks and storytelling.
A creative, analytical mindset with a focus on experimentation and continuous improvement.
Proactive, organised and comfortable working independently.
Familiarity with Instagram, TikTok and YouTube.

Nice to have: Video editing skills and experience with LinkedIn content.

Editing isn't essential. The priority is someone who understands content strategy, audience growth and how to build an effective content operation.

What Success Looks Like

A consistent pipeline of strong content ideas.
A structured system for planning, creating, scheduling and publishing content.
Clear tracking of performance and actionable insights.
Improving content quality and audience growth over time.
Less time spent by me managing the day-to-day content process.

How to Apply

Please include:

Examples of personal brands or accounts you've worked on.
Results you've achieved and your role in achieving them.
How you would approach building a consistent content system that improves over time.
Your availability and expected monthly rate.

As part of your application, suggest three content ideas for my personal brand and three creator accounts that fit the description.

Start your application with "CONTENT SYSTEM" so I know you've read the full description.