Meta Ads Media Buyer – E-commerce (Men's Jewelry / Streetwear)

About Us

We are a growing men's jewelry brand focused on hip-hop fashion, streetwear, and urban lifestyle, established in 2021.

Our collections include chains, bracelets, rings, and other statement jewelry pieces designed to complement modern streetwear outfits.

We're looking for an experienced Meta Ads Media Buyer to join our team and help us scale our advertising efforts profitably.

Our primary focus is Meta (Facebook & Instagram), with the potential to expand into TikTok Ads in the future.

Responsibilities

• Meta Ads Management: Manage, optimize, and scale our existing Facebook and Instagram advertising campaigns.

• Campaign Strategy: Develop and execute effective campaign structures for creative testing, scaling, and retargeting.

• Performance Optimization: Monitor CPA, ROAS, conversion rates, and other key metrics to maintain profitability.

• Creative Testing: Work closely with our creative strategist to launch, test, and evaluate new creatives and identify winning ads.

• Scaling: Identify opportunities to increase advertising budgets while maintaining healthy performance.

• Reporting: Provide clear performance updates, insights, and actionable recommendations.

• Troubleshooting: Identify underperforming campaigns, diagnose issues, and implement improvements.

• TikTok Ads: Potential opportunity to manage and scale TikTok advertising campaigns in the future.

Requirements

• Proven experience managing Meta Ads for e-commerce brands, preferably in fashion, jewelry, accessories, or streetwear.

• Strong understanding of campaign structures, creative testing, scaling strategies, and Meta's advertising platform.

• Experience managing advertising budgets and scaling campaigns profitably.

• Data-driven approach with a strong understanding of CPA, ROAS, AOV, and profitability.

• Ability to make independent, well-reasoned decisions based on performance data.

• Experience collaborating with creative strategists and content teams.

• Strong communication skills and the ability to provide clear updates and recommendations.

• Familiarity with Shopify and Meta Ads Manager.

• Experience with TikTok Ads is a plus, but not required.