Performance Marketing Manager – Paid Media & Growth

We're one of Australia's leading integrative hormone health telehealth clinics, with our own laboratory, clinical and health coaching services. We're passionate about identifying and treating the underlying causes of chronic health conditions.

We're seeking an experienced paid media, performance marketing leader and strategist who knows how to turn advertising investment into qualified leads, booked appointments and profitable revenue.

We already have Meta and Google specialists, designers and content support. We need someone who can confidently lead our acquisition strategy, direct our team and take ownership of performance.

Your Responsibilities

Lead paid acquisition strategy across Meta and Google, including budget allocation and optimisation.
Drive qualified leads, appointment bookings, conversions and revenue growth.
Direct and approve creative strategy, including hooks, messaging, ad copy, video scripts, offers and landing pages.
Analyse the full acquisition funnel, identify opportunities and improve ROAS and acquisition costs.

Lead our existing marketing team, set priorities and hold specialists accountable.

What We're Looking For
Proven success scaling paid acquisition in lead-generation or service-based businesses.
Deep Meta advertising expertise and a strong understanding of Google Ads.
Excellent creative judgement — you know what makes an ad, hook or offer convert.
Strong commercial understanding of CAC, ROAS, attribution and sales conversion.
Takes full ownership of acquisition KPIs and results, proactively identifying problems, making decisions and driving improvements without needing to be directed.
Passionate about data and driving results, with the analytical ability to turn performance insights into better ROAS, qualified leads and profitable revenue growth.
Confidence making budget decisions, directing specialists and taking ownership of KPIs.
Experience in healthcare, coaching, hormone health, wellness or high-value clinical services highly regarded.

We're looking for someone who can lead strategy, make confident commercial decisions and drive measurable results.

To Apply

Please send a short introductory video and share an example of a business where you've led paid acquisition strategy, including the advertising budgets you've managed, key strategic decisions you've made, and the measurable results you've achieved — particularly how you improved ROAS, lead quality and revenue growth.
Please send your CV aswell.
Flexible full time, part-time or fractional arrangements considered for the right candidate.